Which LinkedIn Excel Data Corresponds to Swonkie Metrics?
On LinkedIn, in the Analytics tab, select the Followers tab and click on the Export option.
In the table below, you can see the matching of the graph you have in Swonkie compared to the Followers Excel sheet.
| Swonkie Graph Name | Excel Page | Excel Column |
|---|---|---|
| Growth of Page Followers | New followers | D |
| Country and City of Your Page Followers | Location | B |
| Followers by Professional Experience Level | Experience level | B |
| Followers by Role | Role | B |
| Followers by Industry | Industry | B |
| Followers by Company Size | Company size | B |
On LinkedIn, in the Analytics tab, select the Visitors tab and click on the Export option.
In the table below, you can see the matching of the graph you have in Swonkie compared to the Visitors Excel sheet.
| Swonkie Graph Name | Excel Page | Excel Column |
|---|---|---|
| Total Impressions of Your Page | Visitor metrics | V |
| Total Impressions of Your Page by Device | Visitor metrics | T and U |
| Total Reach | Visitor metrics | Y |
| Reach of Your Page by Device | Visitor metrics | W and X |
On LinkedIn, in the Analytics tab, select the Updates tab and click on the Export option.
In the table below, you can see the matching of the graph you have in Swonkie compared to the Updates Excel sheet.
| Swonkie Graph Name | Excel Page | Excel Column |
|---|---|---|
| Total Impressions of Your Posts | Update metrics (aggregated) | B |
| Reach of Posts | Update metrics (aggregated) | E |
| Total Interactions | Update metrics (aggregated) | F + I + L + O |
| Interactions by Type | Update metrics (aggregated) | F and I and L and O |
| Engagement Rate | Update metrics (aggregated) | R |
| Total Clicks | Update metrics (aggregated) | F |