Instagram Metrics
In Swonkie, you can track the performance of your Instagram profiles through various metrics. This article presents all the available metrics for analysis, detailing their main characteristics for a deeper understanding.
Notes:
- Replies to Instagram Stories received from the EU and Japan are not counted.
- Instagram post metrics only include organic data.
- Follower data does not include historical records.
- Instagram Stories do not have historical data and are not captured beyond the 24 hours they remain active.
Source: Indicates the origin of the displayed data.
Type: Represents how the metric is displayed, whether as a number or broken down into other metrics.
Labels: Specifies whether the metric allows filtering post data based on the labels assigned at the time of publication.
Nature: Defines whether the metric is related to posts, is a formula, or represents a daily count of the profile.
Aggregation: Explains how the metric values are calculated and presented (sum, average, last value, etc.). This is only applied when multiple values need to be aggregated.
Unit: Indicates the unit of measurement for the metric.
Status: Shows whether the metric is currently active, or if it is scheduled to be or has already been discontinued.
28-Day Impressions
The total number of views on your posts received over the last 28 days.
Average Post Engagement
The total engagement divided by the number os posts published each day.
Formula: A/B
Metrics:
A
-
Total Interactions
B
-
Total Posts Count
Average Post Engagement
The average engagement (likes, comments, shares, etc.) per post.
Formula: A/E
Metrics:
A
-
Total Post Interactions
E
-
Total Posts Count
Clips Replays Count
The total number of replays for video clips posted.
Comments by Format
The total number of comments categorized by post format.
Comments Count
The total number of comments received on your posts.
Daily Engaged Accounts
The total number of unique accounts that engaged with your posts on a daily basis.
Daily Impressions
The total number of times your content was viewed per day.
Daily Views
The number of times your content was played or displayed. Content includes reels, posts, stories.
Engagement Rate by Followers
The total engagement of each day divided by the number of posts and the total page followers.
Formula: ((A/B)/C)*100
Metrics:
A
-
Total Interactions
B
-
Total Posts Count
C
-
Followers
Engagement Rate by Reach
The total engagement of each day divided by the number of posts and your average reach.
Formula: ((A/B)/C)*100
Metrics:
A
-
Total Interactions
B
-
Total Posts Count
C
-
Total Reach
Engagement Rate by Views
The total engagement of each day divided by the number of posts and the total post views.
Formula: ((A/B)/C)*100
Metrics:
A
-
Total Interactions
B
-
Total Posts Count
C
-
Daily Views
Followers by Age
Total followers distributed by age per day.
Followers by City
The top cities where your followers are located.
Followers by Country
The top countries where your followers are located.
Followers by Gender
Total followers distributed by gender per day.
Followers gained
Total number of users who followed the page per day.
Followers Gained
The total number of followers gained from posts.
Followers Growth
The net change of page followers (gained vs lost).
Formula: A+B
Metrics:
A
-
Followers gained
B
-
Page unfollowers
Followers
Total number of followers for the page per day.
Like Count
The total number of likes received on your posts.
Likes by Format
The total number of likes received on your posts each day, categorized by post format.
Page unfollowers
Total number of followers who unfollowed the page per day.
Plays Count
The total number of plays for video content.
Post comments
The total number of comments left on your post.
Post Engagement Rate
The total engagement from the period divided by the number of posts and your average reach.
Formula: ((A/B)/C)*100
Metrics:
A
-
Total Post Interactions
B
-
Total Posts Count
C
-
Post Reach
Post Impressions
The total number of times your posts were shown to users.
Post Impressions
The total number of times your post was displayed, including multiple views from the same account.
Post Navigation
The total number of navigations (swipes or taps) on your posts.
Post Reach
The total number of unique accounts that have seen your posts.
Post Reach
The total number of unique users who have seen your post.
Post reactions
The number of likes your post has received.
Post shares
The total number of times your post has been shared by users.
Post Views
The total number of views your post has received.
Profile Activity
The total number of activities, such as profile views or actions taken on your profile after viewing the post.
Profile Link Taps
The total number of taps on any link in your profile.
Profile Views
The total number of views your profile received each day.
Profile Visits
The total number of visits to your Instagram profile originating from the post.
Reach (28 Days)
The total number of unique accounts that have seen your posts in the past 28 days.
Reach (28 Days, Last Value)
The last value of unique users from the selected period that have seen your posts in the past 28 days.
Reach (Followers)
The total number of unique people who follow the page that saw your posts.
Reach (Followers, Last Value)
The last value of unique users from the selected period who follow the page that saw your posts.
Reach (Followers, Sum)
The sum of daily unique users who follow the page that saw your posts.
Reach (Non-Followers)
The total number of unique people who don’t follow the page that saw your posts.
Reach (Non-Followers, Last Value)
The last value of unique users from the selected period who don’t follow the page that saw your posts.
Reach (Non-Followers, Sum)
The sum of daily unique users who don’t follow the page that saw your posts.
Reach (Week)
The total number of unique accounts that have seen your posts in the last week.
Reach (Week, Last Value)
The last value of unique users from the selected period who had any content from your Page enter their screen over the last week.
Reach by Format (Last Value)
The last value of unique users from the selected period who have seen your posts, categorized by format.
Reach by Format (Sum)
The sum of daily unique users who have seen your posts, categorized by format.
Reach by Format
The total number of unique people who have seen your posts, categorized by format.
Reels All Plays Count
The total number of plays on your Instagram Reels posts.
Reels Average Watch Time
The average watch time for your Instagram Reels content.
Replies Count
The total number of replies received on your posts.
Saves by Format
Total number of times your posts were saved, categorized by format.
Saves
Total number of times your posts were saved.
Shares by Format
The total number of shares your posts received, categorized by format.
Shares Count
The total number of shares of your posts.
Swipe Forward Count
The number of times users swiped forward on stories (to view the next profile's content).
Tap Back Count
The number of times users tapped back on stories (to view the previous content).
Tap Exit Count
The number of times users tapped to exit stories.
Tap Forward Count
The number of times users tapped forward on stories (to view the next content).
Taps on 'Book Now' Link
The number of taps on the 'Book Now' link in your profile.
Taps on 'Call' Link
The number of taps on the 'Call' link in your profile.
Taps on 'Email' Link
The number of taps on the 'Email' link in your profile.
Taps on 'Get Directions' Link
The number of taps on the 'Get Directions' link in your profile.
Taps on 'Instant Experience' Link
The number of taps on the 'Instant Experience' link in your profile.
Taps on Text Links
The number of taps on text links in your profile.
Taps on Undefined Links
The number of taps on undefined links in your profile.
Total Comments
The total number of comments received on posts per day.
Total Interactions by Format
The total number of interactions categorized by post format.
Total Interactions
The total number of interactions received on your posts per day.
Total Likes
The total number of likes received on your posts each day.
Total Post Interactions
The total number of interactions on your post.
Total Posts Count
Total number of posts published.
Total Reach (Last Value)
The last value of unique users from the selected period who have seen your posts.
Total Reach (Sum)
The sum of daily unique users who have seen your posts.
Total Reach
The total number of unique people who have seen your posts.
Total Reels Video View Time
The total amount of time users have spent watching your Instagram Reels videos.
Total Replies
The total number of replies received on your posts.
Total Saves
Total number of times your posts were saved each day.
Total Shares
The total number of shares on your posts.
Video Views
Total number of video post views.
Views
Total number of times your videos were viewed.
Website Clicks
The total number of clicks on your website link in your Instagram profile.