Linkedin Metrics
In Swonkie, you can track the performance of your Linkedin profiles through various metrics. This article presents all the available metrics for analysis, detailing their main characteristics for a deeper understanding.
Notes:
- Follower data does not include historical records.
Source: Indicates the origin of the displayed data.
Type: Represents how the metric is displayed, whether as a number or broken down into other metrics.
Labels: Specifies whether the metric allows filtering post data based on the labels assigned at the time of publication.
Nature: Defines whether the metric is related to posts, is a formula, or represents a daily count of the profile.
Aggregation: Explains how the metric values are calculated and presented (sum, average, last value, etc.). This is only applied when multiple values need to be aggregated.
Unit: Indicates the unit of measurement for the metric.
Status: Shows whether the metric is currently active, or if it is scheduled to be or has already been discontinued.
"Insights" section views by device
Number of views received on the "Insights" section, divided by device.
"Insights" section views
Number of views received on the "Insights" section.
"Jobs" tab views by device
Number of views received on the "Jobs" tab, divided by device.
"Jobs" tab views
Number of views received on the "Jobs" tab.
"Life" tab views by device
Number of views received on the "Life" tab, divided by device.
"Life" tab views
Number of views received on the "Life" tab.
"Overview" section views, by device
Number of views on the "Overview" section of the page, divided by device.
"Overview" section views
Number of views on the "Overview" section of the page.
"People" tab views, by device
Number of views on the "People" tab of the page, divided by device.
"People" tab views
Number of views on the "People" tab of the page.
"Products" tab views, by device
Number of views on the "Products" tab of the page, divided by device.
"Products" tab views
Number of views on the "Products" tab of the page.
All page views by device
Page views, divided by device.
Average Post Engagement
The total engagement from the period divided by the number of posts.
Formula: (A+B+C+D)/E
Metrics:
A
-
Likes
B
-
Comments
C
-
Shares
D
-
Clicks
E
-
Post Count
Career Page views by device
Number of views received on the Career Page, divided by device.
Career Page views
Number of views received on the Career Page.
Clicks
Total number of clicks on posts.
Comments
Total number of comments on posts.
Custom button clicks by device
Number of clicks per day on the custom button, divided by device.
Daily reactions
Total number of reactions received each day.
Daily Share Count
The daily number of shares received on posts.
Employees who follow the page
Total number of employees who follow the page per day.
Engagement
The daily total engagement from your posts.
Formula: A+B+C+D
Metrics:
A
-
Daily reactions
B
-
Number of Comments
C
-
Daily Share Count
D
-
Number of clicks
Engagement rate by reach
The total engagement of each day divided by the number of posts and your average reach.
Formula: (((A+B+C+D)/E)/F)*100
Metrics:
A
-
Daily reactions
B
-
Number of Comments
C
-
Daily Share Count
D
-
Number of clicks
E
-
Post Count
F
-
Reach
Engagement Rate by Reach
The total engagement from the period divided by the number of posts and your average reach.
Formula: (((A+B+C+D)/E)/F)*100
Metrics:
A
-
Likes
B
-
Comments
C
-
Shares
D
-
Clicks
F
-
Posts reach
E
-
Post Count
Engagement rate
The total engagement of each day divided by the number of posts.
Followers by city
Distribution of followers by city.
Followers by country
Distribution of followers by country.
Followers by function
Distribution of followers by function.
Followers by industry
Distribution of followers by industry.
Followers by seniority
Distribution of followers by seniority.
Followers by staff count
Distribution of followers by staff count.
Followers gained
Total followers gained per day.
Formula: A+B
Metrics:
A
-
Organic followers gained
B
-
Paid followers gained
Impressions
Total number of impressions.
Likes
Total number of likes on posts.
Number of clicks
Clicks received on your posts.
Number of Comments
Comments received on your posts.
Organic followers gained
Number of organic followers gained.
Page engagement rate by followers
The total engagement of each day divided by the number of posts and the total page followers.
Formula: (((A+B+C+D)/E)/F)*100
Metrics:
A
-
Daily reactions
B
-
Number of Comments
C
-
Daily Share Count
D
-
Number of clicks
E
-
Post Count
F
-
Total followers
Page engagement rate by impressions
The total engagement of each day divided by the number of posts and the total page impressions.
Formula: (((A+B+C+D)/E)/F)*100
Metrics:
A
-
Daily reactions
B
-
Number of Comments
C
-
Daily Share Count
D
-
Number of clicks
E
-
Post Count
F
-
Impressions
Page engagement rate
The total engagement of each day divided by the number of posts.
Formula: (A+B+C+D)/E
Metrics:
A
-
Daily reactions
B
-
Number of Comments
C
-
Daily Share Count
D
-
Number of clicks
E
-
Post Count
Page Views
Total page views.
Paid followers gained
Number of paid followers gained.
Post comments
The total number of comments left on your post.
Post Count
Total number of posts.
Post Engagement
Total engagement received on posts.
Formula: A+B+C+D
Post Engagement Rate
The total engagement from the period divided by the number of posts.
Post Impression
Number of times your page's content appeared on screens.
Post Impressions
The total number of times your post was displayed, including multiple views from the same account.
Post Reach
The total number of unique users who have seen your post.
Post reactions
The number of likes your post has received.
Post shares
The total number of times your post has been shared by users.
Post viewers
Number of people who viewed the posts.
Post Views
The total number of views your post has received.
Posts reach
The number of people who saw any content from your Page or about your Page.
Reach (Last Value)
The last value of unique users from the selected period to whom any content from your Page appeared on the screen.
Reach (Sum)
The sum of daily unique users to whom any content from your Page appeared on the screen.
Reach
The daily total reach from your page(s).
Shares
Total number of shares received on posts.
Total "About" tab views by device
Total views of the "About" tab on your page, by device.
Total "About" tab views by function
Total views of the "About" tab of your page, by function.
Total "About" tab views by seniority
Total views of the "About" tab of your page, by seniority.
Total "About" tab views by staff count
Total views of the "About" tab of your page, by staff count.
Total "About" tab views
Total views of the "About" tab on your page.
Total "Insights" section views by device
Total number of views received on the "Insights" section, divided by device.
Total "Insights" section views by function
Total number of views received on the "Insights" section, divided by function.
Total "Insights" section views by seniority
Total number of views received on the "Insights" section, divided by seniority.
Total "Insights" section views by staff count
Total number of views received on the "Insights" section, divided by staff count.
Total "Insights" section views
Total number of views received on the "Insights" section.
Total "Insights" section views on desktop, by function
Total number of views from desktop on the "Insights" section, divided by function.
Total "Insights" section views on desktop, by seniority
Total number of views from desktop on the "Insights" section, divided by seniority.
Total "Insights" section views on desktop, by staff count
Total number of views from desktop on the "Insights" section, divided by staff count.
Total "Jobs" tab views by device
Total number of views received on the "Jobs" tab, divided by device.
Total "Jobs" tab views by function
Total number of views received on the "Jobs" tab, divided by function.
Total "Jobs" tab views by seniority
Total number of views received on the "Jobs" tab, divided by seniority.
Total "Jobs" tab views by staff count
Total number of views received on the "Jobs" tab, divided by staff count.
Total "Jobs" tab views
Total number of views received on the "Jobs" tab.
Total "Life" tab views by device
Total number of views received on the "Life" tab, divided by device.
Total "Life" tab views by function
Total number of views received on the "Life" tab, divided by function.
Total "Life" tab views by seniority
Total number of views received on the "Life" tab, divided by seniority.
Total "Life" tab views by staff count
Total number of views received on the "Life" tab, divided by staff count.
Total "Life" tab views
Total number of views received on the "Life" tab.
Total Career Page views by device
Total number of views received on the Career Page, divided by device.
Total Career Page views by function
Total number of views received on the Career Page, divided by function.
Total Career Page views by seniority
Total number of views received on the Career Page, divided by seniority.
Total Career Page views by staff count
Total number of views received on the Career Page, divided by staff count.
Total Career Page views
Total number of views received on the Career Page.
Total Career Page views on desktop, by function
Total number of views from desktop on the Career Page, divided by function.
Total Career Page views on desktop, by seniority
Total number of views from desktop on the Career Page, divided by seniority.
Total Career Page views on desktop, by staff count
Total number of views from desktop on the Career Page, divided by staff count.
Total desktop page views by function
Total page views from desktop, divided by function.
Total desktop page views by seniority
Total page views from desktop, divided by seniority.
Total desktop page views by staff count
Total page views from desktop, divided by staff count.
Total followers
Total number of followers.
Total page views by country
Total page views, divided by country.
Total page views by device
Total page views, divided by device.
Total page views by function
Total page views, divided by function.
Total page views by industry
Total page views, divided by industry.
Total page views by region
Total page views, divided by region.
Total page views by seniority
Total page views, divided by seniority.
Total page views by staff count
Total page views, divided by staff count.
Total page views from mobile devices by function
Total page views from mobile devices, divided by function.
Total page views from mobile devices by seniority
Total page views from mobile devices, divided by seniority.
Total page views from mobile devices by staff count
Total page views from mobile devices, divided by staff count.
Total page views
All views received on the page.
Total video post watch time (in minutes)
Total amount of time, in minutes, that your videos have been watched.
Total views of the "About" tab on desktop, by function
Total views from a desktop on the "About" tab of the page, divided by function.
Total views of the "About" tab on desktop, by seniority
Total views from a desktop on the "About" tab of the page, divided by seniority.
Total views of the "About" tab on desktop, by staff count
Total views from a desktop on the "About" tab of the page, divided by staff count.
Total views of the "About" tab on mobile device, by function
Total views from a mobile device on the "About" tab of the page, divided by function.
Total views of the "About" tab on mobile device, by seniority
Total views from a mobile device on the "About" tab of the page, divided by seniority.
Total views of the "About" tab on mobile device, by staff count
Total views from a mobile device on the "About" tab of the page, divided by staff count.
Total views of the "Insights" section on mobile device, by function
Total views from a mobile device on the "Insights" section, divided by function.
Total views of the "Insights" section on mobile device, by seniority
Total views from a mobile device on the "Insights" section, divided by seniority.
Total views of the "Insights" section on mobile device, by staff count
Total views from a mobile device on the "Insights" section, divided by staff count.
Total views of the "Jobs" tab on desktop, by function
Total views from a desktop on the "Jobs" tab of the page, divided by function.
Total views of the "Jobs" tab on desktop, by seniority
Total views from a desktop on the "Jobs" tab of the page, divided by seniority.
Total views of the "Jobs" tab on desktop, by staff count
Total views from a desktop on the "Jobs" tab of the page, divided by staff count.
Total views of the "Jobs" tab on mobile device, by function
Total views from a mobile device on the "Jobs" tab of the page, divided by function.
Total views of the "Jobs" tab on mobile device, by seniority
Total views from a mobile device on the "Jobs" tab of the page, divided by seniority.
Total views of the "Jobs" tab on mobile device, by staff count
Total views from a mobile device on the "Jobs" tab of the page, divided by staff count.
Total views of the "Life" tab on desktop, by funtion
Total views from a desktop on the "Life" tab of the page, divided by function.
Total views of the "Life" tab on desktop, by seniority
Total views from a desktop on the "Life" tab of the page, divided by seniority.
Total views of the "Life" tab on desktop, by staff count
Total views from a desktop on the "Life" tab of the page, divided by staff count.
Total views of the "Life" tab on mobile device, by function
Total views from a mobile device on the "Life" tab of the page, divided by function.
Total views of the "Life" tab on mobile device, by seniority
Total views from a mobile device on the "Life" tab of the page, divided by seniority.
Total views of the "Life" tab on mobile device, by staff count
Total views from a mobile device on the "Life" tab of the page, divided by staff count.
Total views of the "Overview" section, by device
Total views on the "Overview" section of the page, divided by device.
Total views of the "Overview" section, by function
Total views on the "Overview" section of the page, divided by function.
Total views of the "Overview" section, by seniority
Total views on the "Overview" section of the page, divided by seniority.
Total views of the "Overview" section, by staff count
Total views on the "Overview" section of the page, divided by staff count.
Total views of the "Overview" section
Total views on the "Overview" section of the page.
Total views of the "Overview" section on desktop, by function
Total views from a desktop on the "Overview" section of the page, divided by function.
Total views of the "Overview" section on desktop, by seniority
Total views from a desktop on the "Overview" section of the page, divided by seniority.
Total views of the "Overview" section on desktop, by staff count
Total views from a desktop on the "Overview" section of the page, divided by staff count.
Total views of the "Overview" section on mobile device, by function
Total views from a mobile device on the "Overview" section of the page, divided by function.
Total views of the "Overview" section on mobile device, by seniority
Total views from a mobile device on the "Overview" section of the page, divided by seniority.
Total views of the "Overview" section on mobile device, by staff count
Total views from a mobile device on the "Overview" section of the page, divided by staff count.
Total views of the "People" tab, by device
Total views on the "People" tab of the page, divided by device.
Total views of the "People" tab, by function
Total views on the "People" tab of the page, divided by function.
Total views of the "People" tab, by seniority
Total views on the "People" tab of the page, divided by seniority.
Total views of the "People" tab, by staff count
Total views on the "People" tab of the page, divided by staff count.
Total views of the "People" tab
Total views on the "People" tab of the page.
Total views of the "People" tab on desktop, by function
Total views from a desktop on the "People" tab of the page, divided by function.
Total views of the "People" tab on desktop, by seniority
Total views from a desktop on the "People" tab of the page, divided by seniority.
Total views of the "People" tab on desktop, by staff count
Total views from a desktop on the "People" tab of the page, divided by staff count.
Total views of the "People" tab on mobile device, by function
Total views from a mobile device on the "People" tab of the page, divided by function.
Total views of the "People" tab on mobile device, by seniority
Total views from a mobile device on the "People" tab of the page, divided by seniority.
Total views of the "People" tab on mobile device, by staff count
Total views from a mobile device on the "People" tab of the page, divided by staff count.
Total views of the "Products" tab, by device
Total views on the "Products" tab of the page, divided by device.
Total views of the "Products" tab, by function
Total views on the "Products" tab of the page, divided by function.
Total views of the "Products" tab, by seniority
Total views on the "Products" tab of the page, divided by seniority.
Total views of the "Products" tab, by staff count
Total views on the "Products" tab of the page, divided by staff count.
Total views of the "Products" tab
Total views on the "Products" tab of the page.
Total views of the "Products" tab on desktop, by function
Total views from a desktop on the "Products" tab of the page, divided by function.
Total views of the "Products" tab on desktop, by seniority
Total views from a desktop on the "Products" tab of the page, divided by seniority.
Total views of the "Products" tab on desktop, by staff count
Total views from a desktop on the "Products" tab of the page, divided by staff count.
Total views of the "Products" tab on mobile device, by function
Total views from a mobile device on the "Products" tab of the page, divided by function.
Total views of the "Products" tab on mobile device, by seniority
Total views from a mobile device on the "Products" tab of the page, divided by seniority.
Total views of the "Products" tab on mobile device, by staff count
Total views from a mobile device on the "Products" tab of the page, divided by staff count.
Total views of the Careers Page on mobile device, by function
Total views from a mobile device on the Careers Page, divided by function.
Total views of the Careers Page on mobile device, by seniority
Total views from a mobile device on the Careers Page, divided by seniority.
Total views of the Careers Page on mobile device, by staff count
Total views from a mobile device on the Careers Page, divided by staff count.
Total Watch Time (in minutes)
Total amount of time, in minutes, that your posts have been watched.
Unique Career Page views by device
Number of people who viewed the Career Page, divided by device.
Unique Career Page views
Number of people who viewed the Career Page.
Unique page views by device
Number of people who viewed the page, divided by device.
Unique Page Views
Number of people who viewed the page.
Unique views of the "About" tab by device
Number of unique views of the "About" tab on your page, by device.
Unique views of the "About" tab
Number of unique views of the "About" tab on your page.
Unique views of the "Insights" section, by device
Number of people who viewed the "Insights" section, divided by device.
Unique views of the "Insights" section
Number of people who viewed the "Insights" section.
Unique views of the "Jobs" tab, by device
Number of people who viewed the "Jobs" tab, divided by device.
Unique views of the "Jobs" tab
Number of people who viewed the "Jobs" tab.
Unique views of the "Life" tab, by device
Number of people who viewed the "Life" tab, divided by device.
Unique views of the "Life" tab
Number of people who viewed the "Life" tab.
Unique views of the "Overview" section, by device
Number of people who viewed the "Overview" section, divided by device.
Unique views of the "Overview" section
Number of people who viewed the "Overview" section.
Unique views of the "People" tab, by device
Number of people who viewed the "People" tab, divided by device.
Unique views of the "People" tab
Number of people who viewed the "People" tab.
Unique views of the "Products" tab, by device
Number of people who viewed the "Products" tab, divided by device.
Unique views of the "Products" tab
Number of people who viewed the "Products" tab of the page.
Video post views
Number of views on video posts.
Views of the "About" tab by device
Number of views of the "About" tab on your page, divided by device.
Views of the "About" tab
Number of views of the "About" tab on your page.