Instagram Widgets
Swonkie widgets allow you to analyze the performance of your Instagram profile in detail through different metrics and visualization formats. In this article, you will find the complete list of available widgets for this social network, including their main characteristics.
Notes:
- Replies to Instagram Stories received from the EU and Japan are not counted.
- Instagram post metrics only include organic data.
- Follower data does not include historical records.
- Instagram Stories do not have historical data and are not captured beyond the 24 hours they remain active.
Source: Indicates the origin of the data displayed in the widget.
Type: Refers to how the information is displayed, which can be in the form of line charts, bar charts, tables, among others.
Unit: Indicates the measurement unit of the metric.
Tags: Specifies whether the widget allows filtering posts based on the tags assigned at the time of publication.
Audience Growth
A set of relevant metrics grouped by profile to understand your audience growth
Metrics:
A
- Profile picture
B
- Profile name
C
-
Followers
D
-
Followers Growth
E
-
Followers gained
F
-
Page unfollowers
Average Engagement from Posts
The daily average engagement from your posts within the period
Metrics:
A
-
Average Post Engagement
Average Post Engagement Rate by Format
The average post engagement rate grouped by post format
Metrics:
A
- Format
B
-
Total Post Interactions
C
-
Total Posts Count
D
-
Average Post Engagement
Average Posts Engagement
The total engagement divided by the number os posts published within the selected period
Formula: A/B
Metrics:
A
-
Total Interactions
B
-
Total Posts Count
Average Reach of Post Videos
Average reach of post videos.
Metrics:
A
-
Reach by Format
Best Performing Videos
A list of videos ordered by video views
Metrics:
A
- Profile picture
B
- Profile name
C
- Publish date
D
- Link
E
- Post text
F
- Thumbnail
G
- Format
I
-
Total Post Interactions
J
-
Post Reach
K
-
Post Impressions
L
-
Post reactions
M
-
Post comments
N
-
Post shares
O
-
Saves
Best Time to Publish
This table will show you the best week day and hour to publish a post based on post interactions
Metrics:
A
- Best Time
B
-
Total Post Interactions
Count of Posts By Type
The number of posts published within the selected period breakdown by post type
Metrics:
A
-
Total Posts Count
Engagement metrics by post
Relevant post engagement metrics grouped by profile
Metrics:
A
- Profile picture
B
- Profile name
C
-
Post reactions
D
-
Post comments
E
-
Post shares
F
-
Saves
Engagement Rate by Followers
The total engagement from the selected period divided by the number of posts and the total page followers
Formula: ((A/B)/C)*100
Metrics:
A
-
Total Interactions
B
-
Total Posts Count
C
-
Followers
Engagement Rate by Impressions
The total engagement from the selected period divided by the number of posts and the total page impressions
Formula: ((A/B)/C)*100
Metrics:
A
-
Total Interactions
B
-
Total Posts Count
C
-
Daily Impressions
Engagement Rate by Reach
The total engagement from the period divided by the number of posts and your average reach.
Formula: ((A/B)/C)*100
Metrics:
A
-
Total Interactions
B
-
Total Posts Count
C
-
28-Day Reach
Followers by City
The number of followers from your page breakdown by the top cities.
Metrics:
A
-
Followers by City
Followers by Country
The number of followers from your page breakdown by the top countries.
Metrics:
A
-
Followers by Country
Followers Growth
The net change of page followers (gained vs lost)
Metrics:
A
-
Followers gained
B
-
Page unfollowers
Followers
Total number of followers for the page.
Metrics:
A
-
Followers
Impressions
Times content from your Page appeared on screens.
Metrics:
A
-
Daily Impressions
Instagram & Facebook Reach Bar
A bar indicating the reach of your page on Instagram and Facebook.
Metrics:
A
-
Total Reach
B
- Reach
Instagram and Facebook Followers Growth
The net change of page followers (gained vs lost).
Metrics:
A
-
Followers gained
B
-
Page unfollowers
C
- New unique follows
D
- Unique unfollowers
Instagram Engagement Rate by Impressions
The engagement rate based on impressions for Instagram.
Formula: ((A/B)/C)*100
Metrics:
A
-
Total Interactions
B
-
Total Posts Count
C
-
Daily Impressions
Instagram Engagement Rate by Reach
The engagement rate based on reach for Instagram.
Formula: ((A/B)/C)*100
Metrics:
A
-
Total Interactions
B
-
Total Posts Count
C
-
28-Day Reach
Instagram Follower Growth
The growth of followers on your Instagram page.
Metrics:
A
-
Followers Growth
Instagram Followers
Total number of followers for the instagram profile.
Metrics:
A
-
Followers
Instagram Impressions
The number of impressions for your Instagram page.
Metrics:
A
-
Daily Impressions
Instagram Post Engagement Type
A pie chart showing the engagement types (likes, comments, shares, etc.) for posts on Instagram.
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post shares
D
-
Saves
Instagram Reach
The total reach of your Instagram page.
Metrics:
A
-
Total Reach
Instagram Video Performance Feed
A feed showing the performance metrics for videos on Instagram.
Metrics:
A
- Profile picture
B
- Profile name
C
- Publish date
D
- Link
E
- Post text
F
- Thumbnail
G
- Format
H
-
Video Views
I
-
Total Post Interactions
J
-
Post Reach
K
-
Post Impressions
L
-
Post reactions
M
-
Post comments
N
-
Post shares
O
-
Saves
Lost page followers
Total number of followers lost by the page.
Metrics:
A
-
Page unfollowers
Net Page Follows Growth
The number of followers gained or lost between the selected period
Metrics:
A
-
Followers Growth
New page followers
Total number of new followers acquired by the page.
Metrics:
A
-
Followers gained
Number of Followers
The total number of followers grouped by profile
Metrics:
A
-
Followers
Number of Post Shares
The sum of shares from posts published within the period
Metrics:
A
-
Post shares
Number of Posts by Format
The total number of posts published within the period grouped by format
Metrics:
A
-
Total Posts Count
Number of Posts by Format
The number of posts published of each format within the period
Metrics:
A
- Format
B
-
Total Posts Count
Number of posts
The total number of posts published within the period.
Metrics:
A
-
Total Posts Count
Page Comments
Total comments made on posts within the selected period
Metrics:
A
-
Post comments
Page Daily Reach
The daily total reach from your page(s)
Metrics:
A
-
Total Reach
Page Engagement Rate by Impressions
The total engagement within the period divided by the number of posts and the number of impressions.
Formula: ((A/B)/C)*100
Metrics:
A
-
Total Interactions
B
-
Total Posts Count
C
-
Daily Impressions
Page Impressions
The daily number of impressions from your page(s)
Metrics:
A
-
Daily Impressions
Page reach
The number of people who saw any content from your Page or about your Page.
Metrics:
A
-
Total Reach
Post Format Performance
A set of relevant metrics to understand the performance of each post format
Metrics:
A
- Format
B
-
Total Posts Count
C
-
Post Reach
D
-
Total Post Interactions
E
-
Post reactions
F
-
Post comments
G
-
Saves
H
-
Post shares
I
-
Replies Count
Posts Engagement by Type
The engagement of your posts published within the selected period breakdown by interaction type
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post shares
D
-
Saves
Private post behavior table for Instagram
A table showing private post behavior metrics for Instagram.
Metrics:
A
- Format
B
-
Total Posts Count
Profile Comparison Table
A set of relevant metrics to compare between profiles
Metrics:
A
- Profile picture
B
- Profile name
E
-
Followers
F
-
Followers Growth
G
-
Total Posts Count
H
-
Daily Impressions
I
-
Total Reach
J
-
Total Interactions
Profile Links Taps
The number of link taps on your profile breakdown by link type
Metrics:
A
-
Taps on 'Book Now' Link
B
-
Taps on 'Call' Link
C
-
Taps on 'Get Directions' Link
D
-
Taps on 'Email' Link
E
-
Taps on 'Instant Experience' Link
F
-
Taps on Text Links
G
-
Taps on Undefined Links
Top-Performing Posts
A list of your posts within the period with the most engagement.
Metrics:
A
- Profile picture
B
- Profile name
C
- Publish date
D
- Link
E
- Post text
F
- Thumbnail
G
- Link
H
-
Total Post Interactions
I
-
Post Reach
J
-
Post Impressions
K
-
Post reactions
L
-
Post comments
M
-
Post shares
O
-
Saves
Total Page Engagement
The total engagement your profile(s)
Metrics:
A
-
Total Interactions
Total Videos View Time
The number of minutes your videos within the period have been watched
Formula: (A/1000)/60
Metrics:
A
-
Total Reels Video View Time