In Swonkie, you can track and compare the performance of your competitors on Instagram through various metrics. This article presents all the available metrics for competitor analysis, detailing their main characteristics for a deeper understanding.
Notes:
- No historical data is returned for any metric in competitor data.
Source: Indicates the origin of the data presented.
Type: Represents how the metric is displayed, whether as a number or broken down into other metrics.
Tags: Specifies whether the metric allows filtering post data based on the tags assigned at the time of publication.
Nature: Defines whether the metric is related to posts, a formula, or a daily profile count.
Aggregation: Explains how metric values are calculated and displayed (sum, average, last value, etc.). It is only applied when multiple values need to be aggregated.
Unit: Indicates the unit of measurement for the metric.
Status: Shows whether the metric is currently active, or if it is planned to be or has already been discontinued.
Average Post Engagement
source: INSTAGRAM-PUBLIC
type: NUMBER
nature: FORMULA
labels: SUPPORTED
aggregation: SUM
status: ACTIVE
The average engagement (likes, comments, shares, etc.) per post.
Formula:
(A+B)/C
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Total Posts Count
Followers
source: INSTAGRAM-PUBLIC
type: NUMBER
nature: DAILY
aggregation: LAST VALUE
status: ACTIVE
Total number of followers for the page per day.
Post Engagement
source: INSTAGRAM-PUBLIC
type: NUMBER
nature: FORMULA
labels: SUPPORTED
aggregation: SUM
status: ACTIVE
The total engagement (likes, comments, shares, etc.) for all posts.
Formula:
A+B
Metrics:
A
-
Post reactions
B
-
Post comments
Post Engagement Rate
source: INSTAGRAM-PUBLIC
type: NUMBER
nature: FORMULA
labels: SUPPORTED
aggregation: SUM
unit: %
status: ACTIVE
The total engagement from the period divided by the number of posts and your average reach.
Formula:
((A+B/C)/D)*100
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Total Posts Count
D
-
Followers
Post reactions
source: INSTAGRAM-PUBLIC
type: NUMBER
nature: POSTS
labels: SUPPORTED
aggregation: SUM
status: ACTIVE
The number of likes your post has received.
Total Posts Count
source: INSTAGRAM-PUBLIC
type: NUMBER
nature: POSTS
labels: SUPPORTED
aggregation: SUM
status: ACTIVE
Total number of posts published.
