In Swonkie, you can track and compare the performance of your competitors on Facebook through various metrics. This article presents all the available metrics for competitor analysis, detailing their main characteristics for a deeper understanding.
Notes:
- No historical data is returned for any metric in competitor data.
Source: Indicates the origin of the data presented.
Type: Represents how the metric is displayed, whether as a number or broken down into other metrics.
Tags: Specifies whether the metric allows filtering post data based on the tags assigned at the time of publication.
Nature: Defines whether the metric is related to posts, a formula, or a daily profile count.
Aggregation: Explains how metric values are calculated and displayed (sum, average, last value, etc.). It is only applied when multiple values need to be aggregated.
Unit: Indicates the unit of measurement for the metric.
Status: Shows whether the metric is currently active, or if it is planned to be or has already been discontinued.
Average engagement
source: FACEBOOK-PUBLIC
type: NUMBER
nature: FORMULA
labels: SUPPORTED
aggregation: SUM
status: ACTIVE
The average engagement (likes, comments, shares, etc.) per post.
Formula:
(A+B+C)/D
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post shares
D
-
Number of posts
Engagement
source: FACEBOOK-PUBLIC
type: NUMBER
nature: FORMULA
labels: SUPPORTED
aggregation: SUM
status: ACTIVE
The number of times people have engaged with your posts through reactions, comments, shares and more.
Formula:
A+B+C
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post shares
Number of posts
source: FACEBOOK-PUBLIC
type: NUMBER
nature: POSTS
labels: SUPPORTED
aggregation: SUM
status: ACTIVE
The total number of posts published within the period.
Page likes
source: FACEBOOK-PUBLIC
type: NUMBER
nature: DAILY
aggregation: LAST VALUE
status: ACTIVE
The total number of people who have liked your Page.
Post Engagement Rate
source: FACEBOOK-PUBLIC
type: NUMBER
nature: FORMULA
labels: SUPPORTED
aggregation: SUM
unit: %
status: ACTIVE
The total engagement from the period divided by the number of posts and your average reach.
Formula:
((A+B+C/E)/D)*100
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post shares
D
-
Page likes
E
-
Number of posts
Post reactions
source: FACEBOOK-PUBLIC
type: NUMBER
nature: POSTS
labels: SUPPORTED
aggregation: SUM
status: ACTIVE
The number of likes your post has received.
Post shares
source: FACEBOOK-PUBLIC
type: NUMBER
nature: POSTS
labels: SUPPORTED
aggregation: SUM
status: ACTIVE
The total number of times your post has been shared by users.
