Facebook Metrics
In Swonkie, you can track the performance of your Facebook profiles through various metrics. This article presents all the available metrics for analysis, detailing their main characteristics for a deeper understanding.
Source: Indicates the origin of the displayed data.
Type: Represents how the metric is displayed, whether as a number or broken down into other metrics.
Labels: Specifies whether the metric allows filtering post data based on the labels assigned at the time of publication.
Nature: Defines whether the metric is related to posts, is a formula, or represents a daily count of the profile.
Aggregation: Explains how the metric values are calculated and presented (sum, average, last value, etc.). This is only applied when multiple values need to be aggregated.
Unit: Indicates the unit of measurement for the metric.
Status: Shows whether the metric is currently active, or if it is scheduled to be or has already been discontinued.
Autoplayed Video Complete Views (30s) (28 days)
The number of times your Page's videos automatically played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds over the past 28 days.
Autoplayed Video Complete Views (30s) (Week)
The number of times your Page's videos automatically played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds over the last week.
Autoplayed Video Complete Views (30s)
The number of times your Page's videos automatically played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Autoplayed Video Complete Views (30s)
The number of times your Page's videos automatically played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Autoplayed Video Views (28 days)
The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds over the past 28 days.
Autoplayed Video Views (Week)
The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds over the last week.
Autoplayed Video Views
The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Autoplayed Video Views
The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Average engagement
The average engagement (likes, comments, shares, etc.) per post.
Formula: (A+B+C+D)/E
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post shares
D
-
Clicks
E
-
Number of posts
Average post engagement
Total engagement divided by the number of posts.
Formula: A/B
Metrics:
A
-
Posts engagement
B
-
Number of posts
Click-to-Play Video Complete Views (30s) (28 days)
The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play over the past 28 days.
Click-to-Play Video Complete Views (30s) (Week)
The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play over the last week.
Click-to-Play Video Complete Views (30s)
The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play.
Click-to-Play Video Complete Views (30s)
The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play.
Click-to-Play Video Views (28 days)
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play over the past 28 days.
Click-to-Play Video Views (Week)
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play over the last week.
Click-to-Play Video Views
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play.
Clicked-to-Play Video Views
The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play.
Clicks
The number of times people clicked on anywhere in your posts without generating a story.
Engagement
The number of times people have engaged with your posts through reactions, comments, shares and more.
Formula: A+B+C+D
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post shares
D
-
Clicks
Engagement Rate by Followers
The total engagement from the selected period divided by the number of posts and the total page followers.
Formula: ((A/B)/C)*100
Metrics:
A
-
Posts engagement
B
-
Number of posts
C
-
Page follows
Engagement Rate by Impressions
The total engagement from the selected period divided by the number of posts and the total page impressions.
Formula: ((A/B)/C)*100
Metrics:
A
-
Posts engagement
B
-
Number of posts
C
-
Impressions
Engagement Rate by Reach
The total engagement from the period divided by the number of posts and your average reach.
Formula: ((A/B)/C)*100
Metrics:
A
-
Posts engagement
B
-
Number of posts
C
-
Reach
Impressions
The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page.
Live Video Views
Lifetime number of people who viewed your video for more than 3 seconds when it was streamed live.
Net page follows growth
The difference between the followers gained and lost on the page.
Formula: A+B
Metrics:
A
-
New unique follows
B
-
Unique unfollowers
Net Page Likes Growth
The difference between the likes gained and lost on the page.
Formula: A+B
Metrics:
A
-
New Page Likes
B
-
Page Unlikes
New Follows
The number of times your Facebook Page was followed in the selected time period.
New organic page likes
The number of accounts that organically liked your Page for the first time. This metric is estimated.
New Page Likes
The number of new people who have liked your Page.
New paid page likes
The number of accounts that liked your Page for the first time through paid distribution. This metric is estimated.
New unique follows
Estimated number of accounts that followed your Page during the selected time period.
New Unique Page Likes
The number of accounts that liked your Page for the first time. This metric is estimated.
Non-Viral Page Impressions (28 Days)
The number of times that any content from your Page enters the user's screen over the past 28 days. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Non-Viral Page Impressions (Week)
The number of times that any content from your Page enters the user's screen over the last week. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Non-Viral Page Impressions
The number of times that any content from your Page enters the user's screen. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Non-Viral Page Reach (28 Days)
The number of unique users who had any content from your Page enter their screen over the past 28 days. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Non-Viral Page Reach (Week)
The number of unique users who had any content from your Page enter their screen over the last week. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Non-Viral Page Reach
The number of unique users who had any content from your Page enter their screen. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Non-Viral Post Impressions (Week)
The number of times that any post from your Page enters the user's screen over the last week. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Non-Viral Post Impressions
The number of times that any post from your Page enters the user's screen. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Non-Viral Post Impressions
The number of times your Page content was on screen, excluding when your content was shown with social information attached. Social information is shown on Feed after someone interacts with your Page, post or story.
Non-Viral Post Reach (Week)
The number of unique users who had any post from your Page enter their screen over the last week. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Non-Viral Post Reach
The number of unique users who had any post from your Page enter their screen. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Non-Viral Post Reach
This metric counts reach from the organic or paid distribution of your Page content, excluding when your content was shown with social information attached. Social information is shown on Feed after someone interacts with your Page, post or story. Reach is only counted once if it occurs from both organic and paid distribution. This metric is estimated.
Non-Viral Posts Impressions (28 days)
The number of times that any post from your Page enters the user's screen over the past 28 days. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Non-Viral Posts Reach (28 days)
The number of unique users who had any post from your Page enter their screen over the past 28 days. This doesn't include when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Number of posts
The total number of posts published within the period.
Organic Page Impressions
The number of times that any organic content from your Page enters the user's screen.
Formula: A-B
Metrics:
A
-
Impressions
B
-
Paid Page Impressions
Organic Post Impressions
The number of times your post was on screen through organic distribution.
Formula: A-B
Metrics:
A
-
Post Impressions
B
-
Paid Post Impressions
Organic Post Impressions
The number of times your post was on screen through organic distribution.
Organic Post Reach
This metric counts reach from the organic distribution of your Facebook content, including posts, stories and ads. Reach from shares is counted towards organic content only. This includes cases where your content is shared as a story or repost. This metric is estimated.
Organic Served Reach (28 days)
The number of people who were served your Page's posts in their Feed whether it entered their screen or not over the last 28 days. Posts include statuses, photos, links, videos and more.
Organic Served Reach (Week)
The number of people who were served your Page's posts in their Feed whether it entered their screen or not over the past week. Posts include statuses, photos, links, videos and more.
Organic Served Reach
The number of people who were served your Page's posts in their Feed whether it entered their screen or not. Posts include statuses, photos, links, videos and more.
Organic Video Complete Views (30s) (28 days)
The number of times your Page's organic videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds over the past 28 days.
Organic Video Complete Views (30s) (Week)
The number of times your Page's organic videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds over the last week.
Organic Video Complete Views (30s)
The number of times your Page's organic videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Organic Video Complete Views (30s)
The number of times your Page's organic videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Organic Video Complete Views
The number of times your videos played from the beginning to 97%, or more, of its length, by organic reach.
Organic Video View Time
The total time, in milliseconds, your videos played by organic reach.
Organic Video Views (28 days)
The number of times your Page's organic videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds over the past 28 days.
Organic Video Views (Week)
The number of times your Page's organic videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds over the last week.
Organic Video Views
The number of times your Page's organic videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Organic Video Views
The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach.
Page follows
The number of followers of your Page. This is calculated as the number of follows minus the number of unfollows over the lifetime of your Facebook Page.
Page Impressions (28 Days)
The number of times that any content from your Page enters the user's screen over the past 28 days.
Page Impressions (Week)
The number of times that any content from your Page enters the user's screen over the last week.
Page Likes by City
Number of people who like your Page, sorted by city.
Page Likes by Country
The number of people, aggregated per country, that like your Page. Only the 45 countries with the most people that like your Page are included.
Page Likes by Locale
Number of people who like your Page based on the default language setting selected when accessing Facebook.
Page likes
The total number of people who have liked your Page.
Page Total Actions (28 days)
The number of clicks on your Page's contact info and call-to-action button over the past 28 days.
Page Total Actions (Week)
The number of clicks on your Page's contact info and call-to-action button over the last week.
Page Total Actions
The number of clicks on your Page's contact info and call-to-action button.
Page Unique Unlikes
The number of accounts that unliked your Page. This metric is estimated.
Page Unlikes
Unlikes of your Page.
Paid Impressions (28 Days)
The number of times your Page's posts appeared on users' screens through paid distribution over the past 28 days.
Paid Impressions (Week)
The number of times your Page's posts appeared on users' screens through paid distribution over the last week.
Paid Page Impressions
The number of times your Page's posts appeared on users' screens through paid distribution.
Paid Post Impressions
The number of times your Facebook Page and Page content was on screen, attributed to your ads.
Paid Post Impressions
The number of times your Page content was on screen, attributed to your ads.
Paid Post Reach
The number of accounts that saw any posts from your Page at least once, attributed to your ads.
Paid Post Reach
The number of accounts that saw your post at least once, attributed to your ads. This metric is estimated.
Paid Reach (28 Days)
The number of unique users who had any content from your Page enter their screen through paid distribution over the past 28 days.
Paid Reach (Week)
The number of unique users who had any content from your Page enter their screen through paid distribution over the last week.
Paid Reach
The number of unique users who had any content from your Page enter their screen through paid distribution.
Paid Video Complete Views (30s) (28 days)
The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds over the past 28 days.
Paid Video Complete Views (30s) (Week)
The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds over the last week.
Paid Video Complete Views (30s)
The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Paid Video Complete Views (30s)
The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Paid Video Complete Views
The number of times your promoted videos played from the beginning to 97%, or more, of its length.
Paid Video Views (28 days)
The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds over the past 28 days.
Paid Video Views (Week)
The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds over the last week.
Paid Video Views
The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Paid Video Views
The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Post Button Clicks
Total clicks on buttons (such as 'Learn More', 'Shop Now', etc.) in posts.
Post comments
The total number of comments left on your post.
Post Engagement Rate
The total engagement from the period divided by the number of posts and your average reach.
Formula: ((A+B+C+D/F)/E)*100
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post shares
D
-
Clicks
E
-
Reach
F
-
Number of posts
Post Engagements (Week)
Total number of reactions, comments, shares, and clicks on posts over the last week.
Post Impressions (Fans)
The number of times your Page content was on screen for accounts that followed or liked your Page.
Post Impressions (Week)
The number of times that any post from your Page enters the user's screen over the last week.
Post Impressions
The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more.
Post Impressions
The total number of times your post was displayed, including multiple views from the same account.
Post Link Clicks
Total clicks on links within the post that lead to external pages.
Post Other Clicks
Total clicks on something other than links, photos, or videos in posts you published during the time frame. These can include clicks on your Page name, people's names in the comments, the like count, or the "see more" option to expand the text.
Post Photo Clicks
Total clicks on photos within the post.
Post Reach (Fans)
The number of accounts that followed or liked your Page and saw any content of your page on screen.
Post Reach
The total number of unique users who have seen your post.
Post reactions
The number of likes your post has received.
Post shares
The total number of times your post has been shared by users.
Post Video Clicks
Total clicks on videos within the post.
Post Views
The total number of views your post has received.
Posts Engagement (28 Days)
Total number of reactions, comments, shares, and clicks on posts over the past 28 days.
Posts engagement
The number of times people have engaged with your posts through reactions, comments, shares and more.
Posts Impressions (28 days)
The number of times that any post from your Page enters the user's screen over the past 28 days.
Posts Impressions
The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.
Posts Paid Impressions (28 days)
The number of times a paid post from your Page enters the user's screen over the past 28 days.
Posts Paid Impressions (Week)
The number of times a paid post from your Page enters the user's screen over the last week.
Posts Paid Reach (28 days)
The number of people who had a paid post from your Page enter their screen over the past 28 days.
Posts Paid Reach (Week)
The number of people who had a paid post from your Page enter their screen over the last week.
Posts Reach (28 days)
The number of unique users who had any post from your Page enter their screen over the past 28 days.
Posts Reach (Week)
The number of unique users who had any post from your Page enter their screen over the last week.
Posts Reach
The number of unique users who had any post from your Page enter their screen.
Reach (28 Days)
The number of unique users who had any content from your Page enter their screen over the past 28 days.
Reach (Week)
The number of unique users who had any content from your Page enter their screen over the last week.
Reach
The number of unique users who had any content from your Page enter their screen.
Reach
The number of people who had your Page's post enter their screen. Posts include statuses, photos, links, videos and more. This metric is estimated.
Reactions
Total reactions (likes, love, haha, wow, etc.) on the post.
Formula: A+B+C+D+E+F
Metrics:
A
-
👍️ 'Like' Reactions
B
-
❤️ 'Love' Reactions
C
-
😯 'Wow' Reactions
D
-
😂 'Haha' Reactions
E
-
😠 'Angry' Reactions
F
-
😢 'Sad' Reactions
Repeat Video Views (28 days)
The number of times your Page's videos were replayed for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds over the past 28 days.
Repeat Video Views (30s) (28 days)
The number of times your Page's videos replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds over the past 28 days.
Repeat Video Views (30s) (Week)
The number of times your Page's videos replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds over the last week.
Repeat Video Views (30s)
The number of times your Page's videos replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Repeat Video Views (Week)
The number of times your Page's videos were replayed for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds over the last week.
Repeat Video Views
The number of times your Page's videos were replayed for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Total Page Views
The number of times a Page has been viewed by logged in and logged out people.
Total Reactions
Total number of reactions (Angry, Haha, Like, Love, Sad, Wow) on posts.
Unique Complete Video Views (30s) (28 days)
The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds over the past 28 days.
Unique Complete Video Views (30s) (Week)
The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds over the last week.
Unique Complete Video Views (30s)
The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Unique Complete Video Views (30s)
The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Unique Engaged Followers
Someone who follows your Page and who has, in the past 14 days, watched one or more of your live or previously recorded videos for at least 1 minute and/or interacted with your video content at least once, via a comment, share, reaction or like.
Unique Follows (28 Days)
The number of accounts that followed your Page over the past 28 days.
Unique Follows (Week)
The number of accounts that followed your Page over the last week.
Unique Organic Video Complete Views
The number of people who viewed your videos from the beginning to 97%, or more, of its length, by organic reach.
Unique Organic Video Views
The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach.
Unique Paid Video Complete Views
The number of people who viewed your promoted videos from the beginning to 97%, or more, of its length.
Unique Paid Video Views
The number of people who viewed your promoted videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Unique Social Actions Count (Video)
The unique count of the social actions (reactions, comments, shares) on a video post.
Unique unfollowers
Estimated number of accounts that unfollowed your Page during the selected time period.
Unique Unfollows (28 Days)
Estimated number of accounts that unfollowed your Page over the last 28 days.
Unique Unfollows (Week)
Estimated number of accounts that unfollowed your Page over the past week.
Unique Video Views (28 Days)
The number of people who viewed your Page's videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds over the past 28 days.
Unique Video Views (Week)
The number of people who viewed your Page's videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds over the last week.
Unique Video Views
The number of people who viewed your Page's videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Unique Video Views
The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Uploaded and Hosted Video Views (28 days)
Video views on a page-level broken down by all variants of page-uploaded and page-hosted variants over the past 28 days.
Uploaded and Hosted Video Views (Week)
Video views on a page-level broken down by all variants of page-uploaded and page-hosted variants over the last week.
Uploaded and Hosted Video Views
Video views on a page-level broken down by all variants of page-uploaded and page-hosted variants.
Video Complete Views (30s) (28 days)
The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds over the past 28 days.
Video Complete Views (30s) (Week)
The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds over the last week.
Video Complete Views (30s)
The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Video Length
The length, in milliseconds, of a video post.
Video Retention Graph (Autoplayed)
The number of times your videos automatically played at each interval as a percentage of all automatic views. Videos are divided into 40 equal intervals.This metric does not count impressions while the video was live. Retention graphs may show more impressions later in the video than at the beginning. People might start the video in the middle, skip ahead, save, and rewatch it from that point, or other similar behaviors.
Video Retention Graph (Clicked to Play)
The number of times your videos played at each interval as a percentage of all views, after people clicked play. Videos are divided into 40 equal intervals. This metric does not count impressions while the video was live. Retention graphs may show more impressions later in the video than at the beginning. People might start the video in the middle, skip ahead, save, and rewatch it from that point, or other similar behaviors.
Video Retention Graph
The number of times your videos played at each interval as a percentage of all views. Videos are divided into 40 equal intervals. This metric does not count impressions while the video was live. Retention graphs may show more impressions later in the video than at the beginning. People might start the video in the middle, skip ahead, save, and rewatch it from that point, or other similar behaviors.
Video View Time by Distribution Type
The total time, in milliseconds, your videos played by distribution type; page owned and shared.
Video View Time
The total time, in milliseconds, people viewed your Page's video.
Video Views (15s)
The number of times your videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds.
Video Views (28 days)
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds over the past 28 days.
Video Views (60s)
The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer.
Video Views (Week)
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds over the last week.
Video Views by Distribution Type
The number of times your videos played by distribution type; page owned and shared.
Video Views
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Video views
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Video Views with Sound On
The number of times your videos played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Viral Page Impressions (28 Days)
The number of times that any content from your Page or about your Page enters the user's screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page over the past 28 days.
Viral Page Impressions (Week)
The number of times that any content from your Page or about your Page enters the user's screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page over the last week.
Viral Page Impressions
The number of times that any content from your Page or about your Page enters the user's screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Viral Page Reach (28 Days)
The number of people who had any content from your Page or about your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page over the past 28 days.
Viral Page Reach (Week)
The number of people who had any content from your Page or about your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page over the last week.
Viral Page Reach
The number of people who had any content from your Page or about your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Viral Posts Impressions (28 days)
The number of times that any post from your Page enters the user's screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page over the past 28 days.
Viral Posts Impressions (Week)
The number of times that any post from your Page enters the user's screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page over the last week.
Viral Posts Impressions
The number of times that any post from your Page enters the user's screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Viral Posts Impressions
The number of times your Page content was on screen with social information attached. Social information is shown on Feed after someone interacts with your Page, post or story.
Viral Posts Reach (28 days)
The number of unique users who had any post from your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page over the past 28 days.
Viral Posts Reach (Week)
The number of unique users who had any post from your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page over the last week.
Viral Posts Reach
The number of unique users who had any post from your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Viral Posts Reach
This metric counts reach when your Facebook content was shared as a repost or story. Reach from shares only counts towards organic distribution. This metric is estimated.
❤️ 'Love' Reactions (28 Days)
Total number of 'love' reactions on posts over the past 28 days.
❤️ 'Love' Reactions (Week)
Total number of 'love' reactions on posts over the last week.
❤️ 'Love' Reactions
Total number of 'love' reactions on posts.
❤️ 'Love' Reactions
Total number of 'love' reactions on posts.
👍️ 'Like' Reactions (28 Days)
Total number of 'like' reactions on posts over the past 28 days.
👍️ 'Like' Reactions (Week)
Total number of 'like' reactions on posts over the last week.
👍️ 'Like' Reactions
Total number of 'like' reactions on posts.
👍️ 'Like' Reactions
Total number of 'like' reactions on posts.
😂 'Haha' Reactions (28 Days)
Total number of 'haha' reactions on posts over the past 28 days.
😂 'Haha' Reactions (Week)
Total number of 'haha' reactions on posts over the last week.
😂 'Haha' Reactions
Total number of 'haha' reactions on posts.
😂 'Haha' Reactions
Total number of 'haha' reactions on posts.
😠 'Angry' Reactions (28 Days)
Total number of 'angry' reactions on posts over the past 28 days.
😠 'Angry' Reactions (Week)
Total number of 'angry' reactions on posts over the last week.
😠 'Angry' Reactions
Total number of 'angry' reactions on posts.
😠 'Angry' Reactions
Total number of 'angry' reactions on posts.
😢 'Sad' Reactions (28 Days)
Total number of 'sad' reactions on posts over the past 28 days.
😢 'Sad' Reactions (Week)
Total number of 'sad' reactions on posts over the last week.
😢 'Sad' Reactions
Total number of 'sad' reactions on posts.
😢 'Sad' Reactions
Total number of 'sad' reactions on posts.
😯 'Wow' Reactions (28 Days)
Total number of 'wow' reactions on posts over the past 28 days.
😯 'Wow' Reactions (Week)
Total number of 'wow' reactions on posts over the last week.
😯 'Wow' Reactions
Total number of 'wow' reactions on posts.
😯 'Wow' Reactions
Total number of 'wow' reactions on posts.