Meta Ads Metrics
In Swonkie, you can track the performance of your Meta Ads profiles through various metrics. This article presents all the available metrics for analysis, detailing their main characteristics for a deeper understanding.
Source: Indicates the origin of the displayed data.
Type: Represents how the metric is displayed, whether as a number or broken down into other metrics.
Labels: Specifies whether the metric allows filtering post data based on the labels assigned at the time of publication.
Nature: Defines whether the metric is related to posts, is a formula, or represents a daily count of the profile.
Aggregation: Explains how the metric values are calculated and presented (sum, average, last value, etc.). This is only applied when multiple values need to be aggregated.
Unit: Indicates the unit of measurement for the metric.
Status: Shows whether the metric is currently active, or if it is scheduled to be or has already been discontinued.
100% Video Completion
Number of users who watched 100% of the video.
25% Video Completion
Number of users who watched at least 25% of the video.
50% Video Completion
Number of users who watched at least 50% of the video.
75% Video Completion
Number of users who watched at least 75% of the video.
95% Video Completion
Number of users who watched at least 95% of the video.
Add to Cart by Age
Total number of times a product was added to the cart across all platforms and placements within the Meta ecosystem, broken down by age.
Add to Cart by Country
Total number of times a product was added to the cart across all platforms and placements within the Meta ecosystem, broken down by country.
Add to Cart by Device
Total number of times a product was added to the cart across all platforms and placements within the Meta ecosystem, broken down by device type.
Add to Cart by Gender
Total number of times a product was added to the cart across all platforms and placements within the Meta ecosystem, broken down by gender.
Add to Cart by Placement
Total number of times a product was added to the cart across all platforms and placements within the Meta ecosystem, broken down by ad placement.
Add to Cart by Platform
Total number of times a product was added to the cart across all platforms and placements within the Meta ecosystem, broken down by platform.
Add to Cart by Region
Total number of times a product was added to the cart across all platforms and placements within the Meta ecosystem, broken down by region.
Add to Cart
Total number of times a product was added to the cart across all platforms and placements within the Meta ecosystem.
Add to Cart
Total number of times a product was added to the cart across all platforms and placements within the Meta ecosystem.
Angry Reactions
Total number of 'angry' reactions on posts.
Average Post Engagement
The total engagement from the period divided by the number of ads.
Formula: A/B
Metrics:
A
-
Engagement
B
-
Post Count
Checkouts by Age
Total number of times a user initiated the checkout process on any of the platforms within the Meta ecosystem, broken down by age.
Checkouts by Country
Total number of times a user initiated the checkout process on any of the platforms within the Meta ecosystem, broken down by country.
Checkouts by Device
Total number of times a user initiated the checkout process on any of the platforms within the Meta ecosystem, broken down by device type.
Checkouts by Gender
Total number of times a user initiated the checkout process on any of the platforms within the Meta ecosystem, broken down by gender.
Checkouts by Placement
Total number of times a user initiated the checkout process on any of the platforms within the Meta ecosystem, broken down by ad placement.
Checkouts by Platform
Total number of times a user initiated the checkout process on any of the platforms within the Meta ecosystem, broken down by platform.
Checkouts by Region
Total number of times a user initiated the checkout process on any of the platforms within the Meta ecosystem, broken down by region.
Click-Through Rate (CTR)
The percentage of times people saw your ad and performed a click.
Clicks by Age
The number of clicks on your ads broken down by age.
Clicks by Country
The number of clicks on your ads broken down by country.
Clicks by Device
The number of clicks on your ads broken down by device type.
Clicks by Gender
The number of clicks on your ads broken down by gender.
Clicks by Placement
The number of clicks on your ads broken down by ad placement.
Clicks by Platform
The number of clicks on your ads broken down by platform.
Clicks by Region
The number of clicks on your ads broken down by region.
Clicks
The number of clicks on your ads.
Comments by Age
The number of comments on your ads broken down by age.
Comments by Country
The number of comments on your ads broken down by country.
Comments by Device
The number of comments on your ads broken down by device type.
Comments by Gender
The number of comments on your ads broken down by gender.
Comments by Placement
The number of comments on your ads broken down by ad placement.
Comments by Platform
The number of comments on your ads broken down by platform.
Comments by Region
The number of comments on your ads broken down by region.
Comments
The number of comments on your ads.
Completed Registrations
Total number of times a registration was completed across all platforms and placements within the Meta ecosystem.
Completed Registrations
Total number of times a registration was completed across all platforms and placements within the Meta ecosystem.
Content Views by Age
Total number of times the content was viewed on any platform within the Meta ecosystem, broken down by age.
Content Views by Country
Total number of times the content was viewed on any platform within the Meta ecosystem, broken down by country.
Content Views by Device
Total number of times the content was viewed on any platform within the Meta ecosystem, broken down by device type.
Content Views by Gender
Total number of times the content was viewed on any platform within the Meta ecosystem, broken down by gender.
Content Views by Placement
Total number of times the content was viewed on any platform within the Meta ecosystem, broken down by ad placement.
Content Views by Platform
Total number of times the content was viewed on any platform within the Meta ecosystem, broken down by platform.
Content Views by Region
Total number of times the content was viewed on any platform within the Meta ecosystem, broken down by region.
Content Views
Total number of times the content was viewed on any platform within the Meta ecosystem.
Content Views
Total number of times the content was viewed on any platform within the Meta ecosystem.
Cost per 1,000 Impressions (CPM)
Cost per 1,000 impressions (CPM) of your ads.
Cost per Click (CPC)
The average cost for each click on your ad (CPC).
Cost per Purchase (CPP)
The average cost of each purchase (CPP)..
Cost per Unique Click by Age
The average cost for each unique click (all) broken down by age. This metric is estimated.
Cost per Unique Click by Country
The average cost for each unique click (all) broken down by country. This metric is estimated.
Cost per Unique Click by Device
The average cost for each unique click (all) broken down by device type. This metric is estimated.
Cost per Unique Click by Gender
The average cost for each unique click (all) broken down by gender. This metric is estimated.
Cost per Unique Click by Placement
The average cost for each unique click (all) broken down by ad placement. This metric is estimated.
Cost per Unique Click by Platform
The average cost for each unique click (all) broken down by platform. This metric is estimated.
Cost per Unique Click by Region
The average cost for each unique click (all) broken down by region. This metric is estimated.
Cost per Unique Click
The average cost for each unique click (all). This metric is estimated.
Cost per Unique Click
The average cost for each unique click. This metric is estimated.
Cost per Unique Inline Link Click by Age
The average cost of each unique click on links to select destinations or experiences, on or off Meta-owned properties, broken down by age. This metric is estimated.
Cost per Unique Inline Link Click by Country
The average cost of each unique click on links to select destinations or experiences, on or off Meta-owned properties, broken down by country. This metric is estimated.
Cost per Unique Inline Link Click by Device
The average cost of each unique click on links to select destinations or experiences, on or off Meta-owned properties, broken down by device type. This metric is estimated.
Cost per Unique Inline Link Click by Gender
The average cost of each unique click on links to select destinations or experiences, on or off Meta-owned properties, broken down by gender. This metric is estimated.
Cost per Unique Inline Link Click by Placement
The average cost of each unique click on links to select destinations or experiences, on or off Meta-owned properties, broken down by ad placement. This metric is estimated.
Cost per Unique Inline Link Click by Platform
The average cost of each unique click on links to select destinations or experiences, on or off Meta-owned properties, broken down by platform. This metric is estimated.
Cost per Unique Inline Link Click by Region
The average cost of each unique click on links to select destinations or experiences, on or off Meta-owned properties, broken down by region. This metric is estimated.
Cost per Unique Inline Link Click
The average cost of each unique click on links to select destinations or experiences, on or off Meta-owned properties. This metric is estimated.
Cost per Unique Inline Link Click
The average cost of each unique click on links to select destinations or experiences, on or off Meta-owned properties. This metric is estimated.
CPC by Age
The average cost for each click (all) broken down by age.
CPC by Country
The average cost for each click (all) broken down by country.
CPC by Device
The average cost for each click (all) broken down by device type.
CPC by Gender
The average cost for each click (all) broken down by gender.
CPC by Placement
The average cost for each click (all) broken down by ad placement.
CPC by Platform
The average cost for each click (all) broken down by platform.
CPC by Region
The average cost for each click (all) broken down by region.
CPC
The average cost for each click (all).
CPM by Age
The average cost for 1,000 impressions broken down by age.
CPM by Country
The average cost for 1,000 impressions broken down by country.
CPM by Device
The average cost for 1,000 impressions broken down by device type.
CPM by Gender
The average cost for 1,000 impressions broken down by gender.
CPM by Placement
The average cost for 1,000 impressions broken down by ad placement.
CPM by Platform
The average cost for 1,000 impressions broken down by platform.
CPM by Region
The average cost for 1,000 impressions broken down by region.
CPM
The average cost for 1,000 impressions.
CPP by Age
The average cost of each purchase, broken down by age.
CPP by Country
The average cost of each purchase, broken down by country.
CPP by Device
The average cost of each purchase, broken down by device type.
CPP by Gender
The average cost of each purchase, broken down by gender.
CPP by Placement
The average cost of each purchase, broken down by ad placement.
CPP by Platform
The average cost of each purchase, broken down by platform.
CPP by Region
The average cost of each purchase, broken down by region.
CPP
The average cost of each purchase.
CTR (28 Days)
The percentage of times people saw your ad and performed a click over the last 28 days.
CTR (90 Days)
The percentage of times people saw your ad and performed a click over the last 90 days.
CTR (Week)
The percentage of times people saw your ad and performed a click over the last week.
CTR by Age
The percentage of times people saw your ad and performed a click (all) broken down by age.
CTR by Country
The percentage of times people saw your ad and performed a click (all) broken down by country.
CTR by Device
The percentage of times people saw your ad and performed a click (all) broken down by device type.
CTR by Gender
The percentage of times people saw your ad and performed a click (all) broken down by gender.
CTR by Placement
The percentage of times people saw your ad and performed a click (all) broken down by ad placement.
CTR by Platform
The percentage of times people saw your ad and performed a click (all) broken down by platform.
CTR by Region
The percentage of times people saw your ad and performed a click (all) broken down by region.
CTR
The percentage of times people saw your ad and performed a click (all).
Engagement
Overall engagement on the ad, including clicks, reactions, comments and shares.
Frequency (28 Days)
The average number of times each person saw your ad over the last 28 days. This metric is estimated.
Frequency (28 Days, Last Value)
The average number of times each person saw your ad over the last 28 days (the value from the last day of the selected period). This metric is estimated.
Frequency (90 Days)
The average number of times each person saw your ad over the last 90 days. This metric is estimated.
Frequency (90 Days, Last Value)
The average number of times each person saw your ad over the last 90 days (the value from the last day of the selected period). This metric is estimated.
Frequency (Last Value)
The average number of times each person saw your ad (The value from the last day of the selected period). This metric is estimated.
Frequency (Sum)
The average number of times each person saw your ad (Sum of the values from the selected period). This metric is estimated.
Frequency (Week)
The average number of times each person saw your ad over the last week. This metric is estimated.
Frequency (Week, Last Value)
The average number of times each person saw your ad over the last week (the value from the last day of the selected period). This metric is estimated.
Frequency by Age (Last Value)
The average number of times each person saw your ad (the value from the last day of the selected period) broken down by age. This metric is estimated.
Frequency by Age (Sum)
The average number of times each person saw your ad (sum of the values from the selected period) broken down by age. This metric is estimated.
Frequency by Age
The average number of times each person saw your ad broken down by age. This metric is estimated.
Frequency by Country (Last Value)
The average number of times each person saw your ad (the value from the last day of the selected period) broken down by country. This metric is estimated.
Frequency by Country (Sum)
The average number of times each person saw your ad (sum of the values from the selected period) broken down by country. This metric is estimated.
Frequency by Country
The average number of times each person saw your ad broken down by country. This metric is estimated.
Frequency by Device (Last Value)
The average number of times each person saw your ad (the value from the last day of the selected period) broken down by device type. This metric is estimated.
Frequency by Device (Sum)
The average number of times each person saw your ad (sum of the values from the selected period) broken down by device type. This metric is estimated.
Frequency by Device
The average number of times each person saw your ad broken down by device type. This metric is estimated.
Frequency by Gender (Last Value)
The average number of times each person saw your ad (the value from the last day of the selected period) broken down by gender. This metric is estimated.
Frequency by Gender (Sum)
The average number of times each person saw your ad (sum of the values from the selected period) broken down by gender. This metric is estimated.
Frequency by Gender
The average number of times each person saw your ad broken down by gender. This metric is estimated.
Frequency by Placement (Last Value)
The average number of times each person saw your ad (the value from the last day of the selected period) broken down by ad placement. This metric is estimated.
Frequency by Placement (Sum)
The average number of times each person saw your ad (sum of the values from the selected period) broken down by ad placement. This metric is estimated.
Frequency by Placement
The average number of times each person saw your ad broken down by ad placement. This metric is estimated.
Frequency by Platform (Last Value)
The average number of times each person saw your ad (the value from the last day of the selected period) broken down by platform. This metric is estimated.
Frequency by Platform (Sum)
The average number of times each person saw your ad (sum of the values from the selected period) broken down by platform. This metric is estimated.
Frequency by Platform
The average number of times each person saw your ad broken down by platform. This metric is estimated.
Frequency by Region (Last Value)
The average number of times each person saw your ad (the value from the last day of the selected period) broken down by region. This metric is estimated.
Frequency by Region (Sum)
The average number of times each person saw your ad (sum of the values from the selected period) broken down by region. This metric is estimated.
Frequency by Region
The average number of times each person saw your ad broken down by region. This metric is estimated.
Frequency
The average number of times each person saw your ad. This metric is estimated.
Frequency
The average number of times each person saw your ad. This metric is estimated.
Haha Reactions
Total number of 'haha' reactions on posts.
Impressions by Age
The number of times your ads were on screen broken down by age.
Impressions by Country
The number of times your ads were on screen broken down by country.
Impressions by Device
The number of times your ads were on screen broken down by device type.
Impressions by Gender
The number of times your ads were on screen broken down by gender.
Impressions by Placement
The number of times your ads were on screen broken down by ad placement.
Impressions by Platform
The number of times your ads were on screen broken down by platform.
Impressions by Region
The number of times your ads were on screen broken down by region.
Impressions
The number of times your ads were on screen.
Impressions
The number of times your ads were on screen.
Initiated Checkouts
Total number of times a user initiated the checkout process on any of the platforms within the Meta ecosystem.
Initiated Checkouts
Total number of times a user initiated the checkout process on any of the platforms within the Meta ecosystem.
Leads by Age
Leads acquired through your ads, broken down by age.
Leads by Country
Leads acquired through your ads, broken down by country.
Leads by Device
Leads acquired through your ads, broken down by device type.
Leads by Gender
Leads acquired through your ads, broken down by gender.
Leads by Placement
Leads acquired through your ads, broken down by ad placement.
Leads by Platform
Leads acquired through your ads, broken down by platform.
Leads by Region
Leads acquired through your ads, broken down by region.
Leads
Leads acquired through your ads.
Leads
Leads acquired through your ads.
Like Reactions
Total number of 'like' reactions on posts.
Link Clicks by Age
The number of link clicks on your ads broken down by age.
Link Clicks by Country
The number of link clicks on your ads broken down by country.
Link Clicks by Device
The number of link clicks on your ads broken down by device type.
Link Clicks by Gender
The number of link clicks on your ads broken down by gender.
Link Clicks by Placement
The number of link clicks on your ads broken down by ad placement.
Link Clicks by Platform
The number of link clicks on your ads broken down by platform.
Link Clicks by Region
The number of link clicks on your ads broken down by region.
Link Clicks
The number of link clicks on your ads.
Link Clicks
The number of link clicks on your ads.
Love Reactions
Total number of 'love' reactions on posts.
Other Actions by Age
Total number of other actions taken by users after interacting with your ads, broken down by age.
Other Actions by Country
Total number of other actions taken by users after interacting with your ads, broken down by country.
Other Actions by Device
Total number of other actions taken by users after interacting with your ads, broken down by device type.
Other Actions by Gender
Total number of other actions taken by users after interacting with your ads, broken down by gender.
Other Actions by Placement
Total number of other actions taken by users after interacting with your ads, broken down by ad placement.
Other Actions by Platform
Total number of other actions taken by users after interacting with your ads, broken down by platform.
Other Actions by Region
Total number of other actions taken by users after interacting with your ads, broken down by region.
Other Actions
Total number of other actions taken by users after interacting with your ads.
Other Actions
Total number of other actions taken by users after interacting with your ads.
Outbound Clicks by Age
The number of clicks on links that take people off Meta-owned properties, broken down by age.
Outbound Clicks by Country
The number of clicks on links that take people off Meta-owned properties, broken down by country.
Outbound Clicks by Device
The number of clicks on links that take people off Meta-owned properties, broken down by device type.
Outbound Clicks by Gender
The number of clicks on links that take people off Meta-owned properties, broken down by gender.
Outbound Clicks by Placement
The number of clicks on links that take people off Meta-owned properties, broken down by ad placement.
Outbound Clicks by Platform
The number of clicks on links that take people off Meta-owned properties, broken down by platform.
Outbound Clicks by Region
The number of clicks on links that take people off Meta-owned properties, broken down by region.
Outbound Clicks
The number of clicks on links that take people off Meta-owned properties.
Outbound Clicks
The number of clicks on links that take people off Meta-owned properties.
Page Engagement by Age
Total interactions with content on your Facebook Page or Instagram profile due to your ads, broken down by age.
Page Engagement by Country
Total interactions with content on your Facebook Page or Instagram profile due to your ads, broken down by country.
Page Engagement by Device
Total interactions with content on your Facebook Page or Instagram profile due to your ads, broken down by device type.
Page Engagement by Gender
Total interactions with content on your Facebook Page or Instagram profile due to your ads, broken down by gender.
Page Engagement by Placement
Total interactions with content on your Facebook Page or Instagram profile due to your ads, broken down by ad placement.
Page Engagement by Platform
Total interactions with content on your Facebook Page or Instagram profile due to your ads, broken down by platform.
Page Engagement by Region
Total interactions with content on your Facebook Page or Instagram profile due to your ads, broken down by region.
Page Engagement
Total interactions with your ads.
Page Engagement
Total interactions with your ads.
Payment Info Added by Age
Number of times users added payment information after interacting with ads on Facebook/Instagram, broken down by age. The metric is tracked by the Facebook Pixel.
Payment Info Added by Country
Number of times users added payment information after interacting with ads on Facebook/Instagram, broken down by country. The metric is tracked by the Facebook Pixel.
Payment Info Added by Device
Number of times users added payment information after interacting with ads on Facebook/Instagram, broken down by device type. The metric is tracked by the Facebook Pixel.
Payment Info Added by Gender
Number of times users added payment information after interacting with ads on Facebook/Instagram, broken down by gender. The metric is tracked by the Facebook Pixel.
Payment Info Added by Placement
Number of times users added payment information after interacting with ads on Facebook/Instagram, broken down by ad placement. The metric is tracked by the Facebook Pixel.
Payment Info Added by Platform
Number of times users added payment information after interacting with ads on Facebook/Instagram, broken down by platform. The metric is tracked by the Facebook Pixel.
Payment Info Added by Region
Number of times users added payment information after interacting with ads on Facebook/Instagram, broken down by region. The metric is tracked by the Facebook Pixel.
Payment Info Added
Number of times users added payment information after interacting with ads on Facebook/Instagram. The metric is tracked by the Facebook Pixel.
Payment Info Added
Number of times users added payment information after interacting with ads on Facebook/Instagram. The metric is tracked by the Facebook Pixel.
Photo Views by Age
Total number of times a photo post was viewed, broken down by age.
Photo Views by Country
Total number of times a photo post was viewed, broken down by country.
Photo Views by Device
Total number of times a photo post was viewed, broken down by device type.
Photo Views by Gender
Total number of times a photo post was viewed, broken down by gender.
Photo Views by Placement
Total number of times a photo post was viewed, broken down by ad placement.
Photo Views by Platform
Total number of times a photo post was viewed, broken down by platform.
Photo Views by Region
Total number of times a photo post was viewed, broken down by region.
Photo Views
Total number of times a photo post was viewed.
Photo Views
Total number of times a photo post was viewed.
Post Clicks
Total number of clicks on your ads.
Post Comments
Total number of comments on your ads.
Post comments
The total number of comments left on your post.
Post Count
Total number of ads.
Post Engagement by Age
The total number of actions that people take involving your ads, broken down by age.
Post Engagement by Country
The total number of actions that people take involving your ads, broken down by country.
Post Engagement by Device
The total number of actions that people take involving your ads, broken down by device type.
Post Engagement by Gender
The total number of actions that people take involving your ads, broken down by gender.
Post Engagement by Placement
The total number of actions that people take involving your ads, broken down by ad placement.
Post Engagement by Platform
The total number of actions that people take involving your ads, broken down by platform.
Post Engagement by Region
The total number of actions that people take involving your ads, broken down by region.
Post Engagement
The total number of actions that people take involving your ads.
Post engagement rate
The total engagement from the period divided by the number of posts and your average reach.
Formula: ((A/B)/C)*100
Metrics:
A
-
Engagement
B
-
Post Count
C
-
Reach
Post Impressions
The total number of times your post was displayed, including multiple views from the same account.
Post Reach
The total number of unique users who have seen your post.
Post reactions
The number of likes your post has received.
Post shares
The total number of times your post has been shared by users.
Post Views
The total number of views your post has received.
Purchases by Age
Total number of times a user completed a purchase on any of the platforms within the Meta ecosystem, broken down by age.
Purchases by Country
Total number of times a user completed a purchase on any of the platforms within the Meta ecosystem, broken down by country.
Purchases by Device
Total number of times a user completed a purchase on any of the platforms within the Meta ecosystem, broken down by device type.
Purchases by Gender
Total number of times a user completed a purchase on any of the platforms within the Meta ecosystem, broken down by gender.
Purchases by Placement
Total number of times a user completed a purchase on any of the platforms within the Meta ecosystem, broken down by ad placement.
Purchases by Platform
Total number of times a user completed a purchase on any of the platforms within the Meta ecosystem, broken down by platform.
Purchases by Region
Total number of times a user completed a purchase on any of the platforms within the Meta ecosystem, broken down by region.
Purchases
Total number of times a user completed a purchase on any of the platforms within the Meta ecosystem.
Purchases
Total number of times a user completed a purchase on any of the platforms within the Meta ecosystem.
Reach (28 Days)
The number of people who saw your ads at least once over the last 28 days. This metric is estimated.
Reach (28 Days, Last Value)
The last value of unique users from the selected period who saw your ads at least once over the last 28 days. This metric is estimated.
Reach (90 Days)
The number of people who saw your ads at least once over the last 90 days. This metric is estimated.
Reach (90 Days, Last Value)
The last value of unique users from the selected period who saw your ads at least once over the last 90 days. This metric is estimated.
Reach (Last Value)
The last value of unique users from the selected period to whom any ad from your Page appeared on the screen.
Reach (Sum)
The sum of daily unique users to whom any ad from your Page appeared on the screen.
Reach (Week)
The number of people who saw your ads at least once over the last week. This metric is estimated.
Reach (Week, Last Value)
The last value of unique users from the selected period who saw your ads at least once over the last week. This metric is estimated.
Reach by Age (Last Value)
The last value of unique users from the selected period to whom any ad from your Page appeared on the screen broken down by age.
Reach by Age (Sum)
The sum of daily unique users to whom any ad from your Page appeared on the screen broken down by age.
Reach by Age
Total of unique users to whom any ad from your Page appeared on the screen broken down by age.
Reach by Country (Last Value)
The last value of unique users from the selected period to whom any ad from your Page appeared on the screen broken down by country.
Reach by Country (Sum)
The sum of daily unique users to whom any ad from your Page appeared on the screen broken down by country.
Reach by Country
Total of unique users to whom any ad from your Page appeared on the screen broken down by country.
Reach by Device (Last Value)
The last value of unique users from the selected period to whom any ad from your Page appeared on the screen broken down by device type.
Reach by Device (Sum)
The sum of daily unique users to whom any ad from your Page appeared on the screen broken down by device type.
Reach by Device
Total of unique users to whom any ad from your Page appeared on the screen broken down by device type.
Reach by Gender (Last Value)
The last value of unique users from the selected period to whom any ad from your Page appeared on the screen broken down by gender.
Reach by Gender (Sum)
The sum of daily unique users to whom any ad from your Page appeared on the screen broken down by gender.
Reach by Gender
Total of unique users to whom any ad from your Page appeared on the screen broken down by gender.
Reach by Placement (Last Value)
The last value of unique users from the selected period to whom any ad from your Page appeared on the screen broken down by ad placement.
Reach by Placement (Sum)
The sum of daily unique users to whom any ad from your Page appeared on the screen broken down by ad placement.
Reach by Placement
Total of unique users to whom any ad from your Page appeared on the screen broken down by ad placement.
Reach by Platform (Last Value)
The last value of unique users from the selected period to whom any ad from your Page appeared on the screen broken down by platform.
Reach by Platform (Sum)
The sum of daily unique users to whom any ad from your Page appeared on the screen broken down by platform.
Reach by Platform
Total of unique users to whom any ad from your Page appeared on the screen broken down by platform.
Reach by Region (Last Value)
The last value of unique users from the selected period to whom any ad from your Page appeared on the screen broken down by region.
Reach by Region (Sum)
The sum of daily unique users to whom any ad from your Page appeared on the screen broken down by region.
Reach by Region
Total of unique users to whom any ad from your Page appeared on the screen broken down by region.
Reach
Total of unique users to whom any ad from your Page appeared on the screen.
Reach
Number of unique users who saw the ad.
Reactions by Age
Total number of post reactions, broken down by age.
Reactions by Country
Total number of post reactions, broken down by country.
Reactions by Device
Total number of post reactions, broken down by device type.
Reactions by Gender
Total number of post reactions, broken down by gender.
Reactions by Placement
Total number of post reactions, broken down by ad placement.
Reactions by Platform
Total number of post reactions, broken down by platform.
Reactions by Region
Total number of post reactions, broken down by region.
Reactions
Total number of post reactions.
Reactions
Total reactions on the ad (likes, loves, etc.).
Registrations by Age
Total number of times a registration was completed across all platforms and placements within the Meta ecosystem, broken down by age.
Registrations by Country
Total number of times a registration was completed across all platforms and placements within the Meta ecosystem, broken down by country.
Registrations by Device
Total number of times a registration was completed across all platforms and placements within the Meta ecosystem, broken down by device type.
Registrations by Gender
Total number of times a registration was completed across all platforms and placements within the Meta ecosystem, broken down by gender.
Registrations by Placement
Total number of times a registration was completed across all platforms and placements within the Meta ecosystem, broken down by ad placement.
Registrations by Platform
Total number of times a registration was completed across all platforms and placements within the Meta ecosystem, broken down by platform.
Registrations by Region
Total number of times a registration was completed across all platforms and placements within the Meta ecosystem, broken down by region.
ROAS by Age
Return on ad spend broken down by age.
ROAS by Country
Return on ad spend broken down by country.
ROAS by Device
Return on ad spend broken down by device type.
ROAS by Gender
Return on ad spend broken down by gender.
ROAS by Placement
Return on ad spend broken down by ad placement.
ROAS by Platform
Return on ad spend broken down by platform.
ROAS by Region
Return on ad spend broken down by region.
ROAS
Overall return on ad spend.
Sad Reactions
Total number of 'sad' reactions on posts.
Shares by Age
The number of shares on your ads broken down by age.
Shares by Country
The number of shares on your ads broken down by country.
Shares by Device
The number of shares on your ads broken down by device type.
Shares by Gender
The number of shares on your ads broken down by gender.
Shares by Placement
The number of shares on your ads broken down by ad placement.
Shares by Platform
The number of shares on your ads broken down by platform.
Shares by Region
The number of shares on your ads broken down by region.
Shares
The number of shares on your ads.
Shares
Total shares of the ad.
Spend by Age
Total ad spend broken down by age.
Spend by Country
Total ad spend broken down by country.
Spend by Device
Total ad spend broken down by device type.
Spend by Gender
Total ad spend broken down by gender.
Spend by Placement
Total ad spend broken down by ad placement.
Spend by Platform
Total ad spend broken down by platform.
Spend by Region
Total ad spend broken down by region.
Spend
Total ad spend.
Spend
Total amount spent on ads.
Unique Actions by Age
Total number of users who took actions after interacting with your ads, broken down by age.
Unique Actions by Country
Total number of users who took actions after interacting with your ads, broken down by country.
Unique Actions by Device
Total number of users who took actions after interacting with your ads, broken down by device type.
Unique Actions by Gender
Total number of users who took actions after interacting with your ads, broken down by gender.
Unique Actions by Placement
Total number of users who took actions after interacting with your ads, broken down by ad placement.
Unique Actions by Platform
Total number of users who took actions after interacting with your ads, broken down by platform.
Unique Actions by Region
Total number of users who took actions after interacting with your ads, broken down by region.
Unique Actions
Total number of users who took actions after interacting with your ads.
Unique Actions
Total number of users who took actions after interacting with your ads.
Unique Clicks by Age
Number of unique users who clicked on your ads, broken down by age.
Unique Clicks by Country
Number of unique users who clicked on your ads, broken down by country.
Unique Clicks by Device
Number of unique users who clicked on your ads, broken down by device type.
Unique Clicks by Gender
Number of unique users who clicked on your ads, broken down by gender.
Unique Clicks by Placement
Number of unique users who clicked on your ads, broken down by ad placement.
Unique Clicks by Platform
Number of unique users who clicked on your ads, broken down by platform.
Unique Clicks by Region
Number of unique users who clicked on your ads, broken down by region.
Unique Clicks
Number of unique users who clicked on your ads.
Unique Clicks
Number of unique clicks on the ads.
Unique CTR (28 Days)
The percentage of times people saw your ad and performed a click (unique) over the last 28 days.
Unique CTR (90 Days)
The percentage of times people saw your ad and performed a click (unique) over the last 90 days.
Unique CTR (Week)
The percentage of times people saw your ad and performed a click (unique) over the last week.
Unique CTR by Age
The percentage of unique accounts that saw your ad and clicked on the link, broken down by age.
Unique CTR by Country
The percentage of unique accounts that saw your ad and clicked on the link, broken down by country.
Unique CTR by Device
The percentage of unique accounts that saw your ad and clicked on the link, broken down by device type.
Unique CTR by Gender
The percentage of unique accounts that saw your ad and clicked on the link, broken down by gender.
Unique CTR by Placement
The percentage of unique accounts that saw your ad and clicked on the link, broken down by ad placement.
Unique CTR by Platform
The percentage of unique accounts that saw your ad and clicked on the link, broken down by platform.
Unique CTR by Region
The percentage of unique accounts that saw your ad and clicked on the link, broken down by region.
Unique CTR
The percentage of unique accounts that saw your ad and clicked on the link.
Unique CTR
The percentage of unique accounts that saw your ad and clicked on the link.
Unique Inline Link Click CTR (28 Days)
The percentage of times people saw your ads and performed an inline link click (unique) over the last 28 days.
Unique Inline Link Click CTR (90 Days)
The percentage of times people saw your ads and performed an inline link click (unique) over the last 90 days.
Unique Inline Link Click CTR (Week)
The percentage of times people saw your ads and performed an inline link click (unique) over the last week.
Unique Inline Link Clicks by Age
Unique clicks on links to select destinations or experiences, on or off Meta-owned properties, broken down by age.
Unique Inline Link Clicks by Country
Unique clicks on links to select destinations or experiences, on or off Meta-owned properties, broken down by country.
Unique Inline Link Clicks by Device
Unique clicks on links to select destinations or experiences, on or off Meta-owned properties, broken down by device type.
Unique Inline Link Clicks by Gender
Unique clicks on links to select destinations or experiences, on or off Meta-owned properties, broken down by gender.
Unique Inline Link Clicks by Placement
Unique clicks on links to select destinations or experiences, on or off Meta-owned properties, broken down by ad placement.
Unique Inline Link Clicks by Platform
Unique clicks on links to select destinations or experiences, on or off Meta-owned properties, broken down by platform.
Unique Inline Link Clicks by Region
Unique clicks on links to select destinations or experiences, on or off Meta-owned properties, broken down by region.
Unique Inline Link Clicks CTR by Age
The percentage of times people saw your ads and performed an inline link click (unique), broken down by age.
Unique Inline Link Clicks CTR by Country
The percentage of times people saw your ads and performed an inline link click (unique), broken down by country.
Unique Inline Link Clicks CTR by Device
The percentage of times people saw your ads and performed an inline link click (unique), broken down by device type.
Unique Inline Link Clicks CTR by Gender
The percentage of times people saw your ads and performed an inline link click (unique), broken down by gender.
Unique Inline Link Clicks CTR by Placement
The percentage of times people saw your ads and performed an inline link click (unique), broken down by ad placement.
Unique Inline Link Clicks CTR by Platform
The percentage of times people saw your ads and performed an inline link click (unique), broken down by platform.
Unique Inline Link Clicks CTR by Region
The percentage of times people saw your ads and performed an inline link click (unique), broken down by region.
Unique Inline Link Clicks CTR
The percentage of times people saw your ads and performed an inline link click (unique).
Unique Inline Link Clicks CTR
The percentage of times people saw your ads and performed an inline link click (unique).
Unique Inline Link Clicks
Unique clicks on links to select destinations or experiences, on or off Meta-owned properties.
Unique Inline Link Clicks
Unique clicks on links to select destinations or experiences, on or off Meta-owned properties.
Unique Link Clicks CTR (28 Days)
The percentage of times people saw your ads and performed a link click (unique) over the last 28 days.
Unique Link Clicks CTR (90 Days)
The percentage of times people saw your ads and performed a link click (unique) over the last 90 days.
Unique Link Clicks CTR (Week)
The percentage of times people saw your ads and performed a link click (unique) over the last week.
Unique Link Clicks CTR by Age
The percentage of times people saw your ads and performed a link click (unique), broken down by age.
Unique Link Clicks CTR by Country
The percentage of times people saw your ads and performed a link click (unique), broken down by country.
Unique Link Clicks CTR by Device
The percentage of times people saw your ads and performed a link click (unique), broken down by device type.
Unique Link Clicks CTR by Gender
The percentage of times people saw your ads and performed a link click (unique), broken down by gender.
Unique Link Clicks CTR by Placement
The percentage of times people saw your ads and performed a link click (unique), broken down by ad placement.
Unique Link Clicks CTR by Platform
The percentage of times people saw your ads and performed a link click (unique), broken down by platform.
Unique Link Clicks CTR by Region
The percentage of times people saw your ads and performed a link click (unique), broken down by region.
Unique Link Clicks CTR
The percentage of times people saw your ads and performed a link click (unique).
Unique Link Clicks CTR
The percentage of times people saw your ads and performed a link click (unique).
Unique Outbound Clicks by Age
The number of unique clicks on links that take people off Meta-owned properties, broken down by age.
Unique Outbound Clicks by Country
The number of unique clicks on links that take people off Meta-owned properties, broken down by country.
Unique Outbound Clicks by Device
The number of unique clicks on links that take people off Meta-owned properties, broken down by device type.
Unique Outbound Clicks by Gender
The number of unique clicks on links that take people off Meta-owned properties, broken down by gender.
Unique Outbound Clicks by Placement
The number of unique clicks on links that take people off Meta-owned properties, broken down by ad placement.
Unique Outbound Clicks by Platform
The number of unique clicks on links that take people off Meta-owned properties, broken down by platform.
Unique Outbound Clicks by Region
The number of unique clicks on links that take people off Meta-owned properties, broken down by region.
Unique Outbound Clicks
The number of unique clicks on links that take people off Meta-owned properties.
Unique Outbound Clicks
The number of unique clicks on links that take people off Meta-owned properties.
Video Views by Age
How many times a video ad is played or watched, broken down by age.
Video Views by Country
How many times a video ad is played or watched, broken down by country.
Video Views by Device
How many times a video ad is played or watched, broken down by device type.
Video Views by Gender
How many times a video ad is played or watched, broken down by gender.
Video Views by Placement
How many times a video ad is played or watched, broken down by ad placement.
Video Views by Platform
How many times a video ad is played or watched, broken down by platform.
Video Views by Region
How many times a video ad is played or watched, broken down by region.
Video Views
How many times a video ad is played or watched.
Video Views
Total video views on the post.
Wow Reactions
Total number of 'wow' reactions on posts.