Changelog
2025-04-19
Removal of impressions and plays, and addition of views in Instagram insights
| Affected Metrics |
|---|
The following metrics were affected by API changes — check below what has changed:
- Plays Count Discontinued (no alternative metric)
- Reels All Plays Count Discontinued (no alternative metric)
- Clips Replays Count Discontinued (no alternative metric)
- 28-day Impressions Discontinued (no alternative metric) – Just sum the last 28 days of the Daily Views metric
- Daily Impressions Discontinued (alternative metric: Daily Views)
- Engagement Rate by Impressions Discontinued (alternative metric: Engagement Rate by Views)
- Post Impressions Changed – No longer uses the old value and now represents views
- Video Views Changed – Now represents the same value as impressions, but only for videos, for comparison purposes
- Daily Views New – Metric is no longer based on the impressions removed by the API and now reflects views added via the API
- Engagement Rate by Views New – New formula replaces the previous one, adjusted to the views metric
| Affected Widget Templates ⚠️ More information |
|---|
- Top Performing Posts – Impressions column changed, now represents views
- Best Performing Videos – Impressions column changed, now represents views
- Impressions – Metric changed, now represents views
- Engagement Rate by Impressions – Metric replaced by the new one, adjusted to views
- Page Engagement Rate by Impressions – Metric replaced by the new one, adjusted to views
- Page Impressions – Metric replaced by the new one, adjusted to views
- Profile Comparison Table – Daily Impressions metric replaced by Daily Views