Linkedin Widgets
Swonkie widgets allow you to analyze the performance of your LinkedIn profile in detail through different metrics and visualization formats. In this article, you will find the complete list of available widgets for this social network, including their main characteristics.
Notes:
- Follower data does not include historical records.
Source: Indicates the origin of the data displayed in the widget.
Type: Refers to how the information is displayed, which can be in the form of line charts, bar charts, tables, among others.
Unit: Indicates the measurement unit of the metric.
Tags: Specifies whether the widget allows filtering posts based on the tags assigned at the time of publication.
Audience Growth
A set of relevant metrics grouped by profile to understand your audience growth
Metrics:
A
- Profile picture
B
- Profile name
C
-
Total followers
D
-
Followers gained
G
-
Organic followers gained
H
-
Paid followers gained
Average Engagement from Posts
The daily average engagement from your posts within the period
Metrics:
A
-
Page engagement rate
Average Post Engagement Rate by Format
The average post engagement rate grouped by post format
Metrics:
A
- Format
B
-
Post Engagement
C
-
Post Count
D
-
Average Post Engagement
Average Posts Engagement
The total engagement divided by the number os posts published within the selected period
Formula: A/B
Metrics:
A
-
Engagement
B
-
Post Count
Best Performing Videos
A list of videos ordered by video views
Metrics:
A
- Profile picture
B
- Profile name
C
- Publish date
D
- Link
E
- Post text
F
- Thumbnail
G
- Format
H
-
Video post views
I
-
Post Engagement
J
-
Posts reach
K
-
Post Impression
L
-
Post reactions
M
-
Post comments
N
-
Post shares
O
-
Clicks
Best Time to Publish
This table will show you the best week day and hour to publish a post based on post interactions
Metrics:
A
- Best Time
B
-
Post Engagement
Count of Posts By Type
The number of posts published within the selected period breakdown by post type
Metrics:
A
-
Post Count
Engagement metrics by post
Relevant post engagement metrics grouped by profile
Metrics:
A
- Profile picture
B
- Profile name
C
-
Post reactions
D
-
Post comments
E
-
Post shares
F
-
Clicks
Engagement Rate by Followers
The total engagement from the selected period divided by the number of posts and the total page followers
Formula: ((A/B)/C)*100
Metrics:
A
-
Engagement
B
-
Post Count
C
-
Total followers
Engagement Rate by Impressions
The total engagement from the selected period divided by the number of posts and the total page impressions
Formula: ((A/B)/C)*100
Metrics:
A
-
Engagement
B
-
Post Count
C
-
Impressions
Engagement Rate by Reach
The total engagement from the period divided by the number of posts and your average reach.
Formula: ((A/B)/C)*100
Metrics:
A
-
Engagement
B
-
Post Count
C
-
Page Daily Reach
Followers by City
The number of followers from your page breakdown by the top cities.
Metrics:
A
-
Followers by city
Followers by Country
The number of followers from your page breakdown by the top countries.
Metrics:
A
-
Followers by country
Followers by Function
The number of followers from your page breakdown by the top functions
Metrics:
A
-
Followers by function
Followers by Industry
The number of followers from your page breakdown by the top industries
Metrics:
A
-
Followers by industry
Followers by Seniority
The number of followers from your page breakdown by the top seniorities
Metrics:
A
-
Followers by seniority
Followers Growth
The net change of page followers (gained vs lost)
Metrics:
A
-
Organic followers gained
B
-
Paid followers gained
Followers
Total number of followers for the page.
Metrics:
A
-
Total followers
Impressions breakdown by page
The total impressions, organic and paid grouped by page.
Metrics:
A
- Profile picture
B
- Profile name
C
-
Impressions
Impressions
Times content from your Page appeared on screens.
Metrics:
A
-
Impressions
Net Page Follows Growth
The number of followers gained or lost between the selected period
Metrics:
A
-
Followers gained
Number of Followers
The total number of followers grouped by profile
Metrics:
A
-
Total followers
Number of Post Shares
The sum of shares from posts published within the period
Metrics:
A
-
Post shares
Number of Posts by Format
The total number of posts published within the period grouped by format
Metrics:
A
-
Post Count
Number of Posts by Format
The number of posts published of each format within the period
Metrics:
A
- Format
B
-
Post Count
Number of posts
The total number of posts published within the period.
Metrics:
A
-
Post Count
Page Comments
Total comments made on posts within the selected period
Metrics:
A
-
Post comments
Page Daily Reach
The daily total reach from your page(s)
Metrics:
A
-
Page Daily Reach
Page Engagement Rate by Impressions
The total engagement within the period divided by the number of posts and the number of impressions.
Formula: ((A/B)/C)*100
Metrics:
A
-
Engagement
B
-
Post Count
C
-
Impressions
Page Impressions
The daily number of impressions from your page(s)
Metrics:
A
-
Impressions
Page reach
The number of people who saw any content from your Page or about your Page.
Metrics:
A
-
Page Daily Reach
Post clicks
Total clicks made on posts within the selected period.
Formula: A+B+C+D
Metrics:
A
-
Number of clicks
Post Format Performance
A set of relevant metrics to understand the performance of each post format
Metrics:
A
- Format
B
-
Post Count
C
-
Posts reach
D
-
Post Impression
E
-
Post reactions
F
-
Post comments
G
-
Post shares
H
-
Clicks
Posts Engagement by Type
The engagement of your posts published within the selected period breakdown by interaction type
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post shares
D
-
Clicks
Profile Comparison Table
A set of relevant metrics to compare between profiles
Metrics:
A
- Profile picture
B
- Profile name
E
-
Total followers
F
-
Followers gained
G
-
Post Count
H
-
Impressions
I
-
Page Daily Reach
J
-
Engagement
Reactions
Total number of reactions received on the page.
Formula: A+B+C+D+E+F
Metrics:
A
-
Daily reactions
Top-Performing Posts
A list of your posts within the period with the most engagement.
Metrics:
A
- Profile picture
B
- Profile name
C
- Publish date
D
- Link
E
- Post text
F
- Thumbnail
G
- Link
H
-
Post Engagement
I
-
Posts reach
J
-
Post Impression
K
-
Post reactions
L
-
Post comments
M
-
Post shares
O
-
Clicks
Total Page Engagement
The total engagement your profile(s)
Metrics:
A
-
Engagement
Total Watch Time (in minutes)
Total amount of time, in minutes, that your videos have been watched.
Formula: (A/1000)/60
Metrics:
A
-
Total Watch Time (in minutes)
Video views 3s
Total number of views for videos on the page, counted after the viewer has watched for at least three seconds.
Metrics:
A
-
Video post views