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How to Set Up My First Project in Swonkie?How Does Advanced Search Work in Social Listening?How to View Mentions on Facebook and Instagram?How Many Keywords Can I Monitor?Can I Monitor a Specific Language?Restrictions and Features of Your Social Listening Project Results on SwonkieWhy Can't I Add a New Project?How Long Are My Mentions Stored in the Archive?How Often Are New Mentions Imported?Mention History When Creating a New Project in SwonkieSentiment Analysis on Posts in SwonkieWhat is Estimated Reach?Social Media & Web Listening: Limitations and Features by Social Network
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What is Estimated Reach?

Estimated Reach is a metric that indicates the approximate number of people who may have seen mentions of your monitored keywords on social media.

This value is calculated based on three factors:

  1. Number of Users: How many people have mentioned the monitored terms on social media.
  2. User Reach: The number of followers, subscribers, or friends of those users.
  3. Visibility Percentage: An estimate of how many followers or friends of those users actually see the posts, varying by social network.

On websites, Estimated Reach is based on the percentage of visibility of the term within the content (such as in the navigation bar, title, or description).

This metric helps you understand the potential impact of your keywords in the digital environment.

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