Facebook Widgets
Swonkie widgets allow you to analyze the performance of your Facebook profile in detail through different metrics and visualization formats. In this article, you will find the complete list of available widgets for this social network, including their main characteristics.
Source: Indicates the origin of the data displayed in the widget.
Type: Refers to how the information is displayed, which can be in the form of line charts, bar charts, tables, among others.
Unit: Indicates the measurement unit of the metric.
Tags: Specifies whether the widget allows filtering posts based on the tags assigned at the time of publication.
Audience Growth
A set of relevant metrics grouped by profile to understand your audience growth
Metrics:
A
- Profile picture
B
- Profile name
C
-
Page follows
D
-
Net page follows growth
E
-
Page likes
F
-
Net Page Likes Growth
G
-
New organic page likes
H
-
New paid page likes
Average Engagement from Posts
The daily average engagement from your posts within the period
Metrics:
A
-
Average post engagement
Average Post Engagement Rate by Format
The average post engagement rate grouped by post format
Metrics:
A
- Format
B
-
Engagement
C
-
Number of posts
D
-
Average engagement
Average Posts Engagement
The total engagement divided by the number os posts published within the selected period
Formula: A/B
Metrics:
A
-
Posts engagement
B
-
Number of posts
Best Performing Videos
A list of videos ordered by video views
Metrics:
A
- Profile picture
B
- Profile name
C
- Publish date
D
- Link
E
- Post text
F
- Thumbnail
G
- Format
H
-
Video views
I
-
Engagement
J
-
Reach
K
-
Posts Impressions
L
-
Reactions
M
-
Post comments
N
-
Post shares
O
-
Clicks
Best Time to Publish
This table will show you the best week day and hour to publish a post based on post interactions
Metrics:
A
- Best Time
B
-
Engagement
Count of Posts By Type
The number of posts published within the selected period breakdown by post type
Metrics:
A
-
Number of posts
Engagement metrics by post
Relevant post engagement metrics grouped by profile
Metrics:
A
- Profile picture
B
- Profile name
C
-
Post reactions
D
-
Post comments
E
-
Post shares
F
-
Clicks
Engagement Rate by Followers
The total engagement from the selected period divided by the number of posts and the total page followers
Formula: ((A/B)/C)*100
Metrics:
A
-
Posts engagement
B
-
Number of posts
C
-
Page follows
Engagement Rate by Impressions
The total engagement from the selected period divided by the number of posts and the total page impressions
Formula: ((A/B)/C)*100
Metrics:
A
-
Posts engagement
B
-
Number of posts
C
-
Post Impressions
Engagement Rate by Reach
The total engagement from the period divided by the number of posts and your average reach.
Formula: ((A/B)/C)*100
Metrics:
A
-
Posts engagement
B
-
Number of posts
C
-
Posts Reach (28 days)
Facebook Engagement Rate by Impressions
The engagement rate based on impressions for Facebook.
Formula: ((A/B)/C)*100
Metrics:
A
-
Posts engagement
B
-
Number of posts
C
-
Post Impressions
Facebook Engagement Rate by Reach
The engagement rate based on reach for Facebook.
Formula: ((A/B)/C)*100
Metrics:
A
-
Posts engagement
B
-
Number of posts
C
-
Posts Reach (28 days)
Facebook Follower Growth
The growth of followers on your Facebook page.
Metrics:
A
-
Net page follows growth
Facebook Followers
Total number of followers for the Facebook page.
Metrics:
A
-
Page follows
Facebook Impressions
The number of impressions for your Facebook page.
Metrics:
A
-
Impressions
Facebook Post Engagement Type
A pie chart showing the engagement types (likes, comments, shares, etc.) for posts on Facebook.
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post shares
D
-
Clicks
Facebook Reach
The total reach of your Facebook page.
Metrics:
A
-
Reach
Facebook Video Performance Feed
A feed showing the performance metrics for videos on Facebook.
Metrics:
A
- Profile picture
B
- Profile name
C
- Publish date
D
- Link
E
- Post text
F
- Thumbnail
G
- Format
H
-
Video views
I
-
Engagement
J
-
Reach
K
-
Posts Impressions
L
-
Reactions
M
-
Post comments
N
-
Post shares
O
-
Clicks
Followers Growth
The net change of page followers (gained vs lost)
Metrics:
A
-
New unique follows
B
-
Unique unfollowers
Followers
Total number of followers for the page.
Metrics:
A
-
Page follows
Impressions breakdown by page
The total impressions, organic and paid grouped by page.
Metrics:
A
- Profile picture
B
- Profile name
C
-
Impressions
D
-
Paid Page Impressions
E
-
Organic Page Impressions
Impressions
Times content from your Page appeared on screens.
Metrics:
A
-
Impressions
Instagram & Facebook Reach Bar
A bar indicating the reach of your page on Instagram and Facebook.
Metrics:
A
- Total Reach
B
-
Reach
Instagram and Facebook Followers Growth
The net change of page followers (gained vs lost).
Metrics:
A
- Followers gained
B
- Page unfollowers
C
-
New unique follows
D
-
Unique unfollowers
Lost page followers
Total number of followers lost by the page.
Metrics:
A
-
Unique unfollowers
Net Page Follows Growth
The number of followers gained or lost between the selected period
Metrics:
A
-
Net page follows growth
Net page likes growth
The number of likes gained or lost between the selected period
Metrics:
A
-
Net Page Likes Growth
New page followers
Total number of new followers acquired by the page.
Metrics:
A
-
New unique follows
Number of post comments
Total number of comments received on the page
Metrics:
A
-
Post comments
B
-
Post comments
Number of Post Shares
The sum of shares from posts published within the period
Metrics:
A
-
Post shares
Number of Post Shares
The sum of shares from posts published within the period
Metrics:
A
-
Post shares
B
-
Post shares
Number of Posts by Format
The total number of posts published within the period grouped by format
Metrics:
A
-
Number of posts
Number of Posts by Format
The number of posts published of each format within the period
Metrics:
A
- Format
B
-
Number of posts
Number of posts
The total number of posts published within the period.
Metrics:
A
-
Number of posts
Number of Posts
The total number of posts published within the period.
Metrics:
A
-
Number of posts
B
-
Number of posts
"Other" Clicks on Posts
Total number of clicks on interactive elements within posts (excluding links).
Formula: A+B+C+D
Metrics:
A
-
Post Photo Clicks
B
-
Post Video Clicks
C
-
Post Button Clicks
D
-
Post Other Clicks
Page Comments
Total comments made on posts within the selected period
Metrics:
A
-
Post comments
Page Daily Reach
The daily total reach from your page(s)
Metrics:
A
-
Reach
Page Engagement Rate by Impressions
The total engagement within the period divided by the number of posts and the number of impressions.
Formula: ((A/B)/C)*100
Metrics:
A
-
Posts engagement
B
-
Number of posts
C
-
Post Impressions
Page Impressions
The daily number of impressions from your page(s)
Metrics:
A
-
Impressions
B
-
Paid Page Impressions
C
-
Organic Page Impressions
Page Likes by City
The number of likes on your page divided by the top cities.
Metrics:
A
-
Page Likes by City
Page Likes by Country
The number of likes on your page divided by the top countries.
Metrics:
A
-
Page Likes by Country
Page likes growth
The net change of paid and organic page likes (gained vs lost)
Metrics:
A
-
New organic page likes
B
-
New paid page likes
C
-
Page Unique Unlikes
Page Posts Reactions Breakdown
The reaction from your page posts breakdown by reaction type
Metrics:
A
-
👍️ 'Like' Reactions
B
-
❤️ 'Love' Reactions
C
-
😯 'Wow' Reactions
D
-
😂 'Haha' Reactions
E
-
😠 'Angry' Reactions
F
-
😢 'Sad' Reactions
Page reach
The number of people who saw any content from your Page or about your Page.
Metrics:
A
-
Reach
Post Format Performance
A set of relevant metrics to understand the performance of each post format
Metrics:
A
- Format
B
-
Number of posts
C
-
Reach
D
-
👍️ 'Like' Reactions
E
-
❤️ 'Love' Reactions
F
-
😯 'Wow' Reactions
G
-
😂 'Haha' Reactions
H
-
😠 'Angry' Reactions
I
-
😢 'Sad' Reactions
Posts Engagement by Type
The engagement of your posts published within the selected period breakdown by interaction type
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post shares
D
-
Clicks
Private post behavior table for Facebook
A table showing private post behavior metrics for Facebook.
Metrics:
A
- Format
B
-
Number of posts
Profile Comparison Table
A set of relevant metrics to compare between profiles
Metrics:
A
- Profile picture
B
- Profile name
C
-
Page likes
D
-
Net Page Likes Growth
E
-
Page follows
F
-
Net page follows growth
G
-
Number of posts
H
-
Impressions
I
-
Reach
J
-
Posts engagement
Reactions
Total number of reactions received on the page.
Formula: A+B+C+D+E+F
Metrics:
A
-
👍️ 'Like' Reactions
B
-
❤️ 'Love' Reactions
C
-
😯 'Wow' Reactions
D
-
😂 'Haha' Reactions
E
-
😠 'Angry' Reactions
F
-
😢 'Sad' Reactions
Top-Performing Posts
A list of your posts within the period with the most engagement.
Metrics:
A
- Profile picture
B
- Profile name
C
- Publish date
D
- Link
E
- Post text
F
- Thumbnail
G
- Link
H
-
Engagement
I
-
Reach
J
-
Posts Impressions
K
-
Reactions
L
-
Post comments
M
-
Post shares
O
-
Clicks
Total of followers by page
The total number of followers by each of your pages
Metrics:
A
-
Page likes
Total Page Engagement
The total engagement your profile(s)
Metrics:
A
-
Posts engagement
Total page likes
The total page likes from the last selected day
Metrics:
A
-
Page likes
B
-
Page likes
Total Watch Time (in minutes)
Total amount of time, in minutes, that your videos have been watched.
Formula: (A/1000)/60
Metrics:
A
-
Video View Time
Video Engagement Rate
The engagement on videos divided by the number of video views within period
Formula: (A/B)*100
Metrics:
A
-
Unique Social Actions Count (Video)
B
-
Video views
Video views 3s
Total number of views for videos on the page, counted after the viewer has watched for at least three seconds.
Metrics:
A
-
Video Views
Video views 60s
Total number of views for videos on the page, counted after the viewer has watched for at least one minute.
Metrics:
A
-
Video Views (60s)