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What is the difference between Total Reach and 28-Day Reach?

Total Reach: Displays the daily total reach on the graph, meaning the total number of users who viewed the page's content each day. A total value for the selected period is not provided because social networks do not send that value.

In this case, it is not possible to sum the values of all the days to present a total, as that would result in counting repeated users.

28-Day Reach: Displays the total reach for the last 28 days on each day of the graph. The reach shown for the total of the 28 days is already accounted for without counting repeated users because Facebook directly provides the total value for the last 28 days.

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