Generic Metrics

In Swonkie, you can track the performance of your social media profiles through various metrics. This article presents all the available generic metrics for analysis, detailing their main characteristics for a deeper understanding.

Source: Indicates the origin of the displayed data.
Type: Represents how the metric is displayed, whether as a number or broken down into other metrics.
Labels: Specifies whether the metric allows filtering post data based on the labels assigned at the time of publication.
Nature: Defines whether the metric is related to posts, is a formula, or represents a daily count of the profile.
Aggregation: Explains how the metric values are calculated and presented (sum, average, last value, etc.). This is only applied when multiple values need to be aggregated.
Unit: Indicates the unit of measurement for the metric.
Status: Shows whether the metric is currently active, or if it is scheduled to be or has already been discontinued.

Average engagement

source: GENERIC type: NUMBER labels: SUPPORTED aggregation: SUM status: ACTIVE

The average engagement (likes, comments, shares, etc.) per post.

Daily engagement

source: GENERIC type: NUMBER aggregation: SUM status: ACTIVE

The daily total interactions from your page(s).

Daily impressions

source: GENERIC type: NUMBER aggregation: SUM status: ACTIVE

The daily total impressions from your page(s).

Daily reach

source: GENERIC type: NUMBER aggregation: SUM status: ACTIVE

The daily total reach from your page(s).

Engagement

source: GENERIC type: NUMBER labels: SUPPORTED aggregation: SUM status: ACTIVE

Total engagement (likes, comments, shares) on posts.

Followers

source: GENERIC type: NUMBER aggregation: SUM status: ACTIVE

The total number of followers your account has at the end of the day.

Number of posts

source: GENERIC type: NUMBER labels: SUPPORTED aggregation: SUM status: ACTIVE

Total number of posts.

Post comments

source: GENERIC type: NUMBER labels: SUPPORTED aggregation: SUM status: ACTIVE

The total number of comments left on your post.

Post engagement rate

source: GENERIC type: NUMBER labels: SUPPORTED aggregation: SUM unit: % status: ACTIVE

The total engagement from the period divided by the number of posts and your average reach.

Post Impressions

source: GENERIC type: NUMBER aggregation: SUM status: ACTIVE

Times content from your Page appeared on screens.

Post reach

source: GENERIC type: NUMBER aggregation: SUM status: ACTIVE

The number of people who saw any content from your Page.

Post reactions

source: GENERIC type: NUMBER labels: SUPPORTED aggregation: SUM status: ACTIVE

The number of likes your post has received.

Post views

source: GENERIC type: NUMBER aggregation: SUM status: ACTIVE

Number of views on your posts.

Reactions

source: GENERIC type: NUMBER aggregation: SUM status: ACTIVE

Daily number of reactions received on your page.

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