In Swonkie, you can track the performance of your social media profiles through various metrics. This article presents all the available generic metrics for analysis, detailing their main characteristics for a deeper understanding.
Source: Indicates the origin of the displayed data.
Type: Represents how the metric is displayed, whether as a number or broken down into other metrics.
Labels: Specifies whether the metric allows filtering post data based on the labels assigned at the time of publication.
Nature: Defines whether the metric is related to posts, is a formula, or represents a daily count of the profile.
Aggregation: Explains how the metric values are calculated and presented (sum, average, last value, etc.). This is only applied when multiple values need to be aggregated.
Unit: Indicates the unit of measurement for the metric.
Status: Shows whether the metric is currently active, or if it is scheduled to be or has already been discontinued.
Average engagement
source: GENERIC
type: NUMBER
labels: SUPPORTED
aggregation: SUM
status: ACTIVE
The average engagement (likes, comments, shares, etc.) per post.
Daily engagement
source: GENERIC
type: NUMBER
aggregation: SUM
status: ACTIVE
The daily total interactions from your page(s).
Daily impressions
source: GENERIC
type: NUMBER
aggregation: SUM
status: ACTIVE
The daily total impressions from your page(s).
Daily reach
source: GENERIC
type: NUMBER
aggregation: SUM
status: ACTIVE
The daily total reach from your page(s).
Engagement
source: GENERIC
type: NUMBER
labels: SUPPORTED
aggregation: SUM
status: ACTIVE
Total engagement (likes, comments, shares) on posts.
Followers
source: GENERIC
type: NUMBER
aggregation: SUM
status: ACTIVE
The total number of followers your account has at the end of the day.
Number of posts
source: GENERIC
type: NUMBER
labels: SUPPORTED
aggregation: SUM
status: ACTIVE
Total number of posts.
Post engagement rate
source: GENERIC
type: NUMBER
labels: SUPPORTED
aggregation: SUM
unit: %
status: ACTIVE
The total engagement from the period divided by the number of posts and your average reach.
Post Impressions
source: GENERIC
type: NUMBER
aggregation: SUM
status: ACTIVE
Times content from your Page appeared on screens.
Post reach
source: GENERIC
type: NUMBER
aggregation: SUM
status: ACTIVE
The number of people who saw any content from your Page.
Post reactions
source: GENERIC
type: NUMBER
labels: SUPPORTED
aggregation: SUM
status: ACTIVE
The number of likes your post has received.
Post views
source: GENERIC
type: NUMBER
aggregation: SUM
status: ACTIVE
Number of views on your posts.
Reactions
source: GENERIC
type: NUMBER
aggregation: SUM
status: ACTIVE
Daily number of reactions received on your page.