Threads Metrics
In Swonkie, you can track the performance of your Threads profiles through various metrics. This article presents all the available metrics for analysis, detailing their main characteristics for a deeper understanding.
Notes:
- Follower data does not include historical records.
Source: Indicates the origin of the displayed data.
Type: Represents how the metric is displayed, whether as a number or broken down into other metrics.
Labels: Specifies whether the metric allows filtering post data based on the labels assigned at the time of publication.
Nature: Defines whether the metric is related to posts, is a formula, or represents a daily count of the profile.
Aggregation: Explains how the metric values are calculated and presented (sum, average, last value, etc.). This is only applied when multiple values need to be aggregated.
Unit: Indicates the unit of measurement for the metric.
Status: Shows whether the metric is currently active, or if it is scheduled to be or has already been discontinued.
Average Engagement per Post
Average engagement per post over a period of time.
Formula: (A+B+C+D)/E
Metrics:
A
-
Post Likes
B
-
Post Replies
C
-
Post Reposts
D
-
Post Quotes
E
-
Total Posts
Average Post Engagement
Average engagement received per post.
Formula: (A+B+C+D+E)/F
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post Shares
D
-
Post Quotes
E
-
Post Shares
F
-
Total Posts
Engagement Rate by Followers
Engagement rate calculated based on total followers.
Formula: (((A+B+C+D)/E)/F)*100
Metrics:
A
-
Post Likes
B
-
Post Replies
C
-
Post Reposts
D
-
Post Quotes
E
-
Total Posts
F
-
Total Followers
Engagement Rate by Impressions
Engagement rate calculated based on total impressions.
Formula: (((A+B+C+D)/E)/F)*100
Metrics:
A
-
Post Likes
B
-
Post Replies
C
-
Post Reposts
D
-
Post Quotes
E
-
Total Posts
F
-
Post Views
Followers by Age
Distribution of followers segmented by age group.
Followers by City
Distribution of followers segmented by city.
Followers by Country
Distribution of followers segmented by country.
Followers by Gender
Distribution of followers segmented by gender.
Page Engagement
Total engagement received on the page.
Formula: A+B+C+D
Metrics:
A
-
Post Likes
B
-
Post Replies
C
-
Post Reposts
D
-
Post Quotes
Post comments
The total number of comments left on your post.
Post Engagement
Total engagement received on posts.
Formula: A+B+C+D+E
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post Shares
D
-
Post Shares
E
-
Post Quotes
Post Engagement Rate by Followers
Post engagement rate based on total followers.
Formula: ((A+B+C+D+E)/F)/G)*100
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post Shares
D
-
Post Shares
E
-
Post Quotes
F
-
Total Posts
G
-
Total Followers
Post Engagement Rate by Impressions
Post engagement rate based on total impressions.
Formula: ((A+B+C+D+E)/F)/G)*100
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Post Shares
D
-
Post Shares
E
-
Post Quotes
F
-
Total Posts
G
-
Post Views
Post Likes
Daily number of likes received on page posts.
Post Quotes
Daily number of quoted page posts.
Post Quotes
Total number of times the post was quoted.
Post reactions
The number of likes your post has received.
Post Replies
Daily number of replies on page posts.
Post Reposts
Daily number of reposts of page posts.
Post Shares
Total number of shares on a post.
Post Shares
Total number of shares on the post.
Post Views
The total number of views your post has received.
Post Views
Daily number of views on page posts (equivalent to impressions).
Post Views
Total number of times the post was viewed (equivalent to impressions).
Total Followers
Total number of followers on the page.
Total Posts
Total number of posts published.