Threads Metrics
In Swonkie, you can track the performance of your Threads profiles through various metrics. This article presents all the available metrics for analysis, detailing their main characteristics for a deeper understanding.
Notes:
- Follower data does not include historical records.
Source: Indicates the origin of the displayed data.
Type: Represents how the metric is displayed, whether as a number or broken down into other metrics.
Labels: Specifies whether the metric allows filtering post data based on the labels assigned at the time of publication.
Nature: Defines whether the metric is related to posts, is a formula, or represents a daily count of the profile.
Aggregation: Explains how the metric values are calculated and presented (sum, average, last value, etc.). This is only applied when multiple values need to be aggregated.
Unit: Indicates the unit of measurement for the metric.
Status: Shows whether the metric is currently active, or if it is scheduled to be or has already been discontinued.
Average Engagement per Post
The total engagement divided by the number os posts published within the selected period.
Formula: (A+B+C+D)/E
Metrics:
A
-
Post Likes
B
-
Post Replies
C
-
Post Reposts
D
-
Post Quotes
E
-
Total Posts
Average Post Engagement
Total post engagement divided by the number os posts published within the selected period.
Formula: (A+B+C+D+E)/F
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Reposts
D
-
Post Quotes
E
-
Post Shares
F
-
Total Posts
Engagement Rate by Followers
The total engagement from the selected period divided by the number of posts and the total page followers.
Formula: (((A+B+C+D)/E)/F)*100
Metrics:
A
-
Post Likes
B
-
Post Replies
C
-
Post Reposts
D
-
Post Quotes
E
-
Total Posts
F
-
Total Followers
Engagement Rate by Impressions
The total engagement from the selected period divided by the number of posts and the total page impressions.
Formula: (((A+B+C+D)/E)/F)*100
Metrics:
A
-
Post Likes
B
-
Post Replies
C
-
Post Reposts
D
-
Post Quotes
E
-
Total Posts
F
-
Post Views
Followers by Age
Distribution of followers segmented by age.
Followers by City
Distribution of followers segmented by city.
Followers by Country
Distribution of followers segmented by country.
Followers by Gender
Distribution of followers segmented by gender.
Page Engagement
Total engagement received on the page.
Formula: A+B+C+D
Metrics:
A
-
Post Likes
B
-
Post Replies
C
-
Post Reposts
D
-
Post Quotes
Post comments
The total number of comments left on your post.
Post Engagement
Total engagement received on posts.
Formula: A+B+C+D+E
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Reposts
D
-
Post Shares
E
-
Post Quotes
Post Engagement Rate by Followers
The total engagement from the posts in the selected period divided by the number of posts and the total page followers.
Formula: ((A+B+C+D+E)/F)/G)*100
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Reposts
D
-
Post Shares
E
-
Post Quotes
F
-
Total Posts
G
-
Total Followers
Post Engagement Rate by Impressions
The total engagement from the posts in the selected period divided by the number of posts and the total post impressions.
Formula: ((A+B+C+D+E)/F)/G)*100
Metrics:
A
-
Post reactions
B
-
Post comments
C
-
Reposts
D
-
Post Shares
E
-
Post Quotes
F
-
Total Posts
G
-
Post Impressions
Post Impressions
Total number of times the post was viewed.
Post Likes
Number of likes received on page posts.
Post Quotes
Number of quoted page posts.
Post Quotes
Number of quotes for each post on the page.
Post reactions
The number of likes your post has received.
Post Replies
Number of replies on page posts.
Post Reposts
Number of reposts of page posts.
Post Shares
Number of shares for each post on the page.
Post Views
The total number of views your post has received.
Post Views
Daily number of views on page posts (equivalent to impressions).
Reposts
Number of reposts for each post on the page.
Total Followers
Total number of followers on the page.
Total Posts
Total number of posts published.