Recommended Image Dimensions for Each Social Network

Not all images should have the same size across different social networks, both due to the limitations of each platform and how they appear on various mobile devices.

Below are the recommended image dimensions by Swonkie for each social network.

Facebook

Horizontal: 1080 x 566 pixels
Vertical: 864 x 1080 pixels
Square: 1080 x 1080 pixels
To ensure the link image appears in a rectangular format, use at least a resolution of 484 x 252 pixels.
Ratio: Between 4:5 and 1.91:1
Video duration: Between 3 and 60 seconds

Instagram

Horizontal: 1080 x 900 pixels
Vertical: 900 x 1080 pixels
Square: 1080 x 1080 pixels
File Size: 8 MB maximum
Aspect ratio: Must be within a 4:5 to 1.91:1 range
Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

Instagram Reels

Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
Frame rate: 23-60 FPS.
Picture size:
- Maximum columns (horizontal pixels): 1080
- Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.
Video bitrate: VBR, 25Mbps maximum
Audio bitrate: 128kbps
Duration: 15 mins maximum, 3 seconds minimum
File size: 90MB maximum

Instagram Stories Images

Story images may vary from device to device due to different screen resolutions, but images should be published with a 9:16 aspect ratio, for example: 607 x 1080 pixels.
Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

Instagram Stories Videos

Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
Frame rate: 23-60 FPS.
Picture size:
- Maximum columns (horizontal pixels): 1080
- Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank space.
Video bitrate: VBR, 25Mbps maximum
Audio bitrate: 128kbps
Duration: 60 seconds maximum, 3 seconds minimum
File size: 90MB maximum

Threads

Format: JPEG and PNG
Size: 8 MB maximum
Aspect ratio limit: 10:1
Minimum width: 320 (will be automatically increased to the minimum width if necessary)
Maximum width: 1440 (will be automatically reduced to the maximum width if necessary)
Height: Varies (depends on width and aspect ratio)
Colors: sRGB. Images using other color codes will be converted to sRGB.

Twitter

Use a 2:1 aspect ratio to ensure the image displays fully.
Tall images will be displayed up to 506 pixels in height before being cropped.
Use a resolution of 1024 x 512 pixels for best results.

Use a resolution of 1080 x 720 pixels for shared images or images with links, though they will appear as 552 x 289 pixels.
Use an aspect ratio between 3:1 and 2:3.

Google My Business

Format: JPG or PNG.
Size: Between 10 KB and 5 MB.
Recommended resolution: 720 px height, 720 px width.
Minimum resolution: 250 px height, 250 px width.